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  2. Mar 11, 2024 · TikTok and YouTube are rival social media and video platforms popular with viewers across the globe. The TikTok vs. YouTube rivalry has consequences, as each platform is better suited for specific viewers and creators. Here's how to decide if TikTok or YouTube is better for you.

    • Matthew S. Smith
  3. Apr 29, 2024 · TikTok is for you if you love making quick, fun videos and want to catch trends. YouTube is better if you want to create longer, more detailed videos and build a long-term audience.

  4. Jan 6, 2024 · Video consumption on smartphones has drastically increased over the past few years. Until just a few years ago, most people spent most of their time watching videos on YouTube. However, ever since TikTok entered the scene, a TikTok vs YouTube battle has ensued. So, how do you compare the two?

    • An Introduction to Both Platforms. About TikTok. TikTok is a short-form video-sharing and social networking service created by ByteDance in 2017. The platform, formerly known as Musical.ly, hosts a wide variety of bite-sized videos ranging from 15 seconds to three minutes.
    • YouTube vs. TikTok: How To Choose The Right Platform For You. TikTok and YouTube support social interactions between users all over the world. Businesses, marketers, influencers, and brands aren’t left out.
    • Understanding TikTok’s Algorithm. TikTok leverages the power of AI to serve users with content that appeals to them. TikTok’s algorithm ranks videos and recommends them to viewers based on a combination of several variables.
    • Understanding YouTube’s Algorithm. Before 2012, the YouTube algorithm favored videos that attracted more views and clicks. This led to a massive flood of content with annoying clickbait, with misleading titles and thumbnails.
  5. Should you use TikTok or YouTube for your videos? This guide breaks down the similarities and differences to help you choose the best platform.

  6. Sep 24, 2024 · YouTube is best for longer videos, while TikTok privileges short video clips. While there’s debate on what counts as short and long form, the average YouTube video runs around 11 minutes, while the average TikTok runs around 43 seconds. Consider how you will make videos based on what kind of business you run.

  7. Sep 4, 2024 · TikTok thrives on immediate, trend-driven engagement, making it ideal for brands targeting younger audiences with viral content. YouTube, on the other hand, excels in fostering long-term engagement through detailed, in-depth content and diverse advertising options.

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