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May 22, 2023 · 1. TikTok's Unique Algorithm Brings Forth the Relevant Videos. TikTok has a unique algorithm that is different from its counterparts. The app uses machine learning to show you a personalized feed known as the For You Page (FYP) that is different for every user. TikTok has a user-centric design and focuses on what you like and dislike.
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Feb 17, 2021 · It's entirely possible to spend hours on TikTok without seeing anyone you know or follow because the platform is so driven by algorithmic discovery. Because of the nature of the FYP, the app gets better at understanding what kind of content you'd enjoy as you continue to use it.
Oct 7, 2024 · If you want to use TikTok for individual use and only post content for friends or select groups, you need a personal account. Business accounts don’t have a private mode — for privacy, personal is best.
- TikTok as a search engine. TikTok isn't usually what comes to mind when you think of a "search engine." However, the platform has demonstrated that it can be used as just that.
- TikTok as eCommerce. TikTok has grown from a pure source of social media entertainment to a place where people can discover new products and ultimately complete purchases.
- TikTok as a music streaming platform. If there's one thing TikTok is known for, it's music. Through trends and challenges, TikTok has given rise to unsuspecting songs and artists.
- TikTok as a news source. Users turning to social media platforms as a source of news has been a common trend in recent years. What makes TikTok so different from the platforms before it is the increase, of users turning to the app to receive information — especially with U.S audiences.
Apr 13, 2022 · Many creators use TikTok as a starting point to gain more followers on their other social media platforms. The way TikTok serves as a foundation for growth is just what people need.
Feb 25, 2022 · In this article, I will share with you a bit about what our agency has learned through TikTok marketing and provide a compelling argument as to why you should be advertising on TikTok,...
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Mar 10, 2023 · If you’re interested in adding this channel to your marketing mix, read on to learn how TikTok works, some key advantages and disadvantages to using the platform for business, and three questions to consider in order to determine whether it’s a good fit for your company.