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  2. Feb 17, 2021 · TikTok is one of the world's largest social media platforms, and its userbase is still growing. Here's why so many people are still addicted to TikTok and why they won't stop using it anytime soon.

    • TikTok as a search engine. TikTok isn't usually what comes to mind when you think of a "search engine." However, the platform has demonstrated that it can be used as just that.
    • TikTok as eCommerce. TikTok has grown from a pure source of social media entertainment to a place where people can discover new products and ultimately complete purchases.
    • TikTok as a music streaming platform. If there's one thing TikTok is known for, it's music. Through trends and challenges, TikTok has given rise to unsuspecting songs and artists.
    • TikTok as a news source. Users turning to social media platforms as a source of news has been a common trend in recent years. What makes TikTok so different from the platforms before it is the increase, of users turning to the app to receive information — especially with U.S audiences.
  3. May 22, 2023 · 1. TikTok's Unique Algorithm Brings Forth the Relevant Videos. TikTok has a unique algorithm that is different from its counterparts. The app uses machine learning to show you a personalized feed known as the For You Page (FYP) that is different for every user. TikTok has a user-centric design and focuses on what you like and dislike.

    • Newsletter Editor | Senior Author
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  4. Dec 17, 2019 · TikTok is growing faster than Facebook and Instagram. Connie Chan, a general partner at Andreessen Horowitz, said TikTok has one key advantage over other social-media apps: its content.

    • Melia Russell
    • Henry Blodget
  5. Oct 19, 2023 · The main difference between TikTok and Facebook is the nature of how people use each site. While TikTok does have messaging and commenting capabilities, most people use the app for entertainment.

  6. Jun 17, 2022 · Facebook is becoming more like TikTok, pushing its Reels feature at users hungry for short-form video. But TikTok is adamant it’s nothing like Facebook.

  7. Feb 25, 2022 · Unlike Facebook and Instagram, advertising on TikTok provides you with the ability to select specific interests and engagement activities to market to.

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