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Feb 21, 2023 · In a newsletter, your introduction should be one of the first things you consider, as it impacts the rest of the message and your subscribers’ impression on you. In practice, the introduction is the initial text that describes what the newsletter is about.
- Myrtle’s irresistible sense of style. Founded in 2011 by Whitney Bickers and named after her great-great-grandmother, Myrtle is an online boutique featuring pieces by independent female designers.
- Nutriciously’s mouth-watering summer recipes. We love how this email newsletter introduction by Nutriciously gets right down to business. It has a bit of conversational banter at the top but the main image clearly shows the value to the reader right off the bat—22+ fresh vegan summer salad recipes.
- An Indigo Day’s chic freebie. Fans of Jessica Camerata’s fashion and lifestyle blog, An Indigo Day, will love her awesome newsletters as well. Jessica sends weekly digest emails to educate readers about her newest blog posts, including a personal note.
- D’Ana Joi’s inviting photo and tone. We love this particular intro from multi-passionate coach D’Ana Joi because it leads with a great photo of herself (important because she’s selling coaching services) on a brightly colored backdrop.
A newsletter template is a basic newsletter that you can repeatedly reuse without starting from scratch each time you create a newsletter. Using a newsletter template will save on the amount of time it takes to fulfill whatever communication needs your organization may have.
- Be clear and concise. Don’t overwhelm your readers with too much information or bore them with long, rambling sentences. Think about what you want to say and why your readers would care.
- Don’t bury the lede. Everyone’s busy. Tell your subscribers the juiciest bit right at the top to get them hooked. You don’t want to bore your readers and have them give up on your newsletter before they even get to the good stuff.
- Start with a hook. A good newsletter introduction should always start with a hook. This could be an interesting statistic, a personal story, or a question that piques the reader’s curiosity.
- Be personal. The best newsletter introductions are personal and make the reader feel like they are part of a community. A good way to start a newsletter introduction is by telling a story that is personal to you and relatable to your reader.
5 Examples to Inspire Your Next Newsletter Introduction. We have shortlisted a few great examples of newsletter introductions to help you craft your next one. Wellfound. Wellfound is a job hunt platform that shares insights in its newsletter to help people get their desired jobs.
Jan 30, 2023 · The easiest way to create a newsletter is to start with a customizable newsletter template. With ready-made email layouts and easy-to-edit components, there’s no need for prior design knowledge, technical skills or steep learning curves.
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Jul 31, 2024 · Why a strong newsletter introduction matters. 02. Tips and examples on writing the best newsletter introductions. 1. A picture paints… 2. Open with a question. 3. Get to the point. 4. Keep it personal. 5. Identify pain points. 6. Data, Data, Data. 7. Make a bold statement. 8. Try opening with a GIF.
