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- Explain why you’re sending the newsletter and what subscribers can expect to receive. Create a sense of excitement Use language that entices your subscribers to read further and engage with your content. Provide context If your newsletter is part of a larger communications plan, provide context, so that subscribers understand its importance.
www.tinyemail.com/blog/how-to-write-newsletter-introductions-with-examples/
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- Myrtle’s irresistible sense of style. Founded in 2011 by Whitney Bickers and named after her great-great-grandmother, Myrtle is an online boutique featuring pieces by independent female designers.
- Nutriciously’s mouth-watering summer recipes. We love how this email newsletter introduction by Nutriciously gets right down to business. It has a bit of conversational banter at the top but the main image clearly shows the value to the reader right off the bat—22+ fresh vegan summer salad recipes.
- An Indigo Day’s chic freebie. Fans of Jessica Camerata’s fashion and lifestyle blog, An Indigo Day, will love her awesome newsletters as well. Jessica sends weekly digest emails to educate readers about her newest blog posts, including a personal note.
- D’Ana Joi’s inviting photo and tone. We love this particular intro from multi-passionate coach D’Ana Joi because it leads with a great photo of herself (important because she’s selling coaching services) on a brightly colored backdrop.
- Be clear and concise. Don’t overwhelm your readers with too much information or bore them with long, rambling sentences. Think about what you want to say and why your readers would care.
- Don’t bury the lede. Everyone’s busy. Tell your subscribers the juiciest bit right at the top to get them hooked. You don’t want to bore your readers and have them give up on your newsletter before they even get to the good stuff.
- Start with a hook. A good newsletter introduction should always start with a hook. This could be an interesting statistic, a personal story, or a question that piques the reader’s curiosity.
- Be personal. The best newsletter introductions are personal and make the reader feel like they are part of a community. A good way to start a newsletter introduction is by telling a story that is personal to you and relatable to your reader.
Feb 21, 2023 · In a newsletter, your introduction should be one of the first things you consider, as it impacts the rest of the message and your subscribers’ impression on you. In practice, the introduction is the initial text that describes what the newsletter is about.
- Why A Strong Newsletter Introduction Matters
- Tips and Examples on Writing The Best Newsletter Introductions
- How Sinch Mailjet Makes Email Marketing Easy
One of the essential aspects of an email newsletter is the introduction. In the same way the smell of a savory dish stimulates your senses and entices you to order, a powerful newsletter introduction makes your audience want more. Conversely, if a newsletter introduction is bland or uninteresting, the reader may exit after a few sentences. While th...
Crafting an effective newsletter introduction is essential for engaging your audience and building relationships. With the right tips and examples, you can create an introduction that captures your reader's attention, drives engagement, and helps grow your business. Let’s look at some newsletter introduction examples below:
Coming up with an effective email marketing strategy takes effort. Most of us juggle several different duties and have a limited amount of time and resources. So, even if you read our internal newsletter introduction examples, you may still be wondering how to write a newsletter. But Sinch Mailjet makes email easy. If you need help figuring out whe...
- Year-End Review / Highlight a Recent Achievement or Milestone. If your business had a great year last year or achieved a significant milestone, you should showcase your progress and celebrate the big wins with your audience.
- Ask a Thought-provoking Question. While a compelling narrative undoubtedly has the power to draw readers in, opening your newsletter with a thought-provoking question can also be a powerful tool for engagement.
- Tell People Exactly What to Do. There’s too much choice in the world today. When people sign up for your newsletter, they trust your expertise enough that you won’t steer them wrong with some recommendations.
- Start With a Promotion That Has Urgency or a Countdown. A unique newsletter introduction example is to have a countdown or a sense of urgency for whatever you are promoting in this newsletter.
Sharpen your newsletter hooks for best engagement. Learn here the top newsletter introductions examples along with some of the best industry practices.
In this guide, you’ll find top-notch newsletter introduction examples from notable brands to see how you can attract readers, make them happy with your brand, and prompt them to fulfill your call-to-action.
