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Aug 3, 2023 · A well-written and engaging newsletter article has the power to captivate readers, promote your brand, and build a loyal audience. This article will provide you with a clear roadmap on how to craft a compelling newsletter article, from brainstorming ideas to finalizing your content.
Aug 12, 2022 · A newsletter is a great way to expand on your knowledge and create an audience in a particular area of journalism. Not only do you build up expertise and a body of work, you also hone your voice—newsletters mean regular writing and self-editing, both of which improve your writing practice. Pro: They feel like a safe space
- Myrtle’s irresistible sense of style. Founded in 2011 by Whitney Bickers and named after her great-great-grandmother, Myrtle is an online boutique featuring pieces by independent female designers.
- Nutriciously’s mouth-watering summer recipes. We love how this email newsletter introduction by Nutriciously gets right down to business. It has a bit of conversational banter at the top but the main image clearly shows the value to the reader right off the bat—22+ fresh vegan summer salad recipes.
- An Indigo Day’s chic freebie. Fans of Jessica Camerata’s fashion and lifestyle blog, An Indigo Day, will love her awesome newsletters as well. Jessica sends weekly digest emails to educate readers about her newest blog posts, including a personal note.
- D’Ana Joi’s inviting photo and tone. We love this particular intro from multi-passionate coach D’Ana Joi because it leads with a great photo of herself (important because she’s selling coaching services) on a brightly colored backdrop.
- Be clear and concise. Don’t overwhelm your readers with too much information or bore them with long, rambling sentences. Think about what you want to say and why your readers would care.
- Don’t bury the lede. Everyone’s busy. Tell your subscribers the juiciest bit right at the top to get them hooked. You don’t want to bore your readers and have them give up on your newsletter before they even get to the good stuff.
- Start with a hook. A good newsletter introduction should always start with a hook. This could be an interesting statistic, a personal story, or a question that piques the reader’s curiosity.
- Be personal. The best newsletter introductions are personal and make the reader feel like they are part of a community. A good way to start a newsletter introduction is by telling a story that is personal to you and relatable to your reader.
- Subject line. When it comes to writing a newsletter, the subject line is arguably the most important element. It’s the first thing your readers see and can be the deciding factor in whether they open your email or send it straight to the trash.
- Preview text. The preview text is an often overlooked yet super important element of a newsletter. It is what shows up in the subject line of your email.
- Title. The title is often the first thing your readers will see in the actual newsletter. It’s the hook that draws them in and gives them a sense of what the newsletter is all about.
- High-quality, valuable content. Good content is key when writing an email newsletter. After all, what’s the point of sending out a newsletter if there’s nothing interesting or valuable for your readers to read?
Newsletters help build trust with potential customers by positioning your organization as an authority in its field. This kind of newsletter likely contains various soft-touch selling techniques to place your organization in prospects’ awareness, while avoiding blatant marketing messages.
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Sep 28, 2023 · A newsletter, it turns out, is akin to a discussion seminar, a research lecture, or a creative-writing workshop. Good newsletters put effective teaching on the page and help people learn and...
