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The Yale logo should be used in all situations that call for the official mark of the university. For example, it should be used as the mark of the university in publications and at public events that visually represent Yale as a sponsor.
The use of the Yale logo, the Yale typeface, and Yale colors provides a foundation for an organizational identity—along with a strong connection to Yale University—without constraining the range of graphic possibilities that may be applied to content.
Core Identity Elements. Yale Logo and Wordmarks. As the chief symbol of Yale’s identity, the Yale logo must be used consistently, properly, and effectively. Yale logo guidelines. Wordmarks. These extensions of the Yale logo help your audience identify the source of the communications in front of them. Wordmark guidelines. Creating Custom Logos.
You'll see a lot of "Yale Blue" (Pantone 289) and the university's logo featuring its shield and the word "Yale" adorned on various merchandise items and apparel. The shield contains Hebrew words that translate to "Light and Truth," signifying the values and pursuit of knowledge that the university embodies.
Apr 13, 2012 · Last November, Yale University Printer John Gambell stood before a group of twenty-five employees, spreading the gospel of the Yale Typeface. He politely explained why the academic departments whose communications they designed were no longer allowed to have unique logos set in their favorite font.
In October 2008, Yale University introduced a new logo for use on letterhead and business cards, in official Yale publications and websites, and in other instances where it is appropriate to communicate a strong connection to the university. The logo is the word “Yale” set in a modified version of the Yale typeface, as shown below:
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Yale Logo The Yale logo embodies Yale’s identity and conveys a strong connection to the University. The logo is set in a modified version of the Yale typeface. The logo also aims to reflect the University’s global reach in today’s digital world. Institutional Mark Athletic Marks Yale Bulldogs The original Handsome Dan was the first in a ...