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- Before the coronavirus pandemic forced the world into internet isolation in 2020, VTubing was a niche medium, largely confined to Japan’s overactive subculture of fanboys and otaku. The pandemic’s disruptions to everyday lives, and to the entertainment industry, have broadened VTubing’s appeal.
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The sales value of the VTuber market was estimated to reach 80 billion Japanese yen in fiscal year 2023, up from just 14.4 billion yen in fiscal year 2020. The success of VTuber agencies in Japan...
Explore the fascinating world of Japanese VTubers in our comprehensive blog. Delve into their origins, global influence, and societal impact, as we analyze the meteoric rise of virtual YouTubers and their role in shaping digital entertainment.
- What Are Vtubers?
- History of Virtual Youtubers in Japan
- Who Are The Most Famous Vtubers?
- Lights and Shadows of The Vtuber Subculture
- Vtubers as An International Phenomenon
As the name suggests, Virtual YouTubers (or VTubers, ブイチューバー) are computer-generated YouTubers or streamers who post their content online by making use of digital avatars, usually in anime style. Just like their real-life colleagues, they vlog, play video games, and chat with their fans on Twitch, YouTube, and NicoNico. All of this is made possible...
We can’t talk about VTubers without mentioning Hatsune Miku and Vocaloid: as a matter of fact, it’s also thanks to the success of the turquoise-haired virtual idol born in 2004 that Japan saw the potential of creating a cultural phenomenon around “differently real,” programmable characters who can’t make mistakes or inadvertently damage their agenc...
To get an idea of the most beloved Virtual YouTubers in and outside Japan, we’ll have to take a look at the comprehensive User Local, Inc.archive, which offers up-to-date information on the world’s most popular virtual content creators.
Since its birth on the web, the VTuber phenomenon has been unstoppable. Perhaps not everyone is familiar with YouTube Super Chat: this feature released in 2017 allows live streaming viewers to pay anywhere between $0.99 and $500 to add a colored background to their chat messages and pin them at the top of a live stream’s chat window for a certain a...
As we have seen, whereas the VTuber phenomenon has established its identity in Japan, its success is mostly due to the subculture’s overseas expansion. In 2021, many of the most prominent VTuber still belong to Japanese agencies, but some of Hololive English’s talents, born and developed for an international audience, have recently made their way i...
In this undergraduate dissertation, I explored the trend of 'vtubers' or 'virtual YouTubers' in Japan, analysing the factors leading to the trend's success within the context of past attempts to...
- Frank Davey
Jul 26, 2021 · Before the coronavirus pandemic forced the world into internet isolation in 2020, VTubing was a niche medium, largely confined to Japan’s overactive subculture of fanboys and otaku. The pandemic’s disruptions to everyday lives, and to the entertainment industry, have broadened VTubing’s appeal.
Sep 23, 2021 · One of those most popular is Usada Pekora, a Japanese VTuber, best known for playing classic Japanese role-playing games, playing pranks on her fellow streamers in Minecraft, and a deep...
Sep 20, 2023 · Are Japan’s Ultra-Interactive ‘Love’ Games Getting a Little Too Real? Virtual YouTubers, or VTubers, may not be the freshest digital trend, but they have risen to prominence, exciting tech...
