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- Rising demand for fragrances among both men and women, increasing disposable income of the population, growing focus on personal grooming, aggressive marketing strategies adopted by brands are some of the major factors driving growth in this country`s perfumes and deodorants market.
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What drives growth in perfume & deodorants market?
The growth in the Philippines perfumes and perfumery products market can be attributed to factors such as increasing number of working women, rising disposable incomes, growing population trends, changing lifestyle habits, and increasing demand for luxury fragrances among consumers.
Highlights. In 2024, the Fragrances market in the Philippines is expected to generate revenue of US$0.79bn. It is projected to experience an annual growth rate of 0.75% (CAGR 2024-2029). When...
Jul 21, 2022 · The Philippines fragrances sector is led by the female fragrances category in both value and volume terms in 2021. female fragrances is forecast to register the fastest value growth during 2021-2026. Direct sellers were the largest distribution channel in the Philippines Fragrances sector.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Rising demand for fragrances among both men and women, increasing disposable income of the population, growing focus on personal grooming, aggressive marketing strategies adopted by brands are some of the major factors driving growth in this country`s perfumes and deodorants market.
As we continue to grow and innovate in this industry, my goal is to mentor and inspire the next generation of Filipino scent creators. Together, we can elevate Filipino fragrances to new heights, making them a proud and prominent part of the global fragrance conversation.
According to a report by StrategyHelix, the perfume market in Philippines is projected to expand by a CAGR of 10.3% from 2021 through 2027.
