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In The Big Payback, Dan Charnas chronicles the history of the hip-hop industry through its key players—hungry hustlers, innovative entrepreneurs, visionary handlers, and shrewd executives who had the business acumen to take the music of a marginal urban subculture and transform it into a mainstream phenomenon.
The Big Payback: The History of the Business of Hip-Hop is a book by Dan Charnas chronicling the business history of the hip hop industry.
- Dan Charnas
- 2011
Oct 25, 2015 · An original journalist for The Source, Dan Charnas built a celebrated career in the rap industry. In The Big Payback, he chronicles the rise of the hip-hop culture and shows how it became so powerful in a matter of decades. Charnas also profiles m...
The Big Payback Book Analysis Isaiah Smith University of The Pacific, i_smith6@u.pacific.edu Isaiah Smith (2021) is majoring in Music Industry Studies. This article was written as part of the curriculum for the Bachelor of Music in Music Management and the Bachelor of Science in Music Industry Studies at University of the Pacific.
- Isaiah Smith
- 2020
The perfect read for music lovers and business aficionados alike, The Big Payback reveals the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC’s crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/entrepreneurs like Jay-Z and Sean “Diddy” Combs.
- Dan Charnas
- Paperback
Once I picked up this book, and browsed through it, I instantly knew that it is worth reading. I noticed its distinct differences from others, which makes it unique and interesting. Even though "The Big Payback" is generally intended for single African-American mothers, it is very relevant to other mothers, as well.
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Nov 1, 2011 · The Big Payback is a large book because it attempts to cover a vast subject, but Charnas does a good job of focusing on the most pivotal moments in the business of hip hop and then telling each story in a compelling fashion that makes you want to keep reading, even when he jumps to another subject.
