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In The Big Payback, Dan Charnas chronicles the history of the hip-hop industry through its key players—hungry hustlers, innovative entrepreneurs, visionary handlers, and shrewd executives who had the business acumen to take the music of a marginal urban subculture and transform it into a mainstream phenomenon.
The Big Payback: The History of the Business of Hip-Hop is a book by Dan Charnas chronicling the business history of the hip hop industry.
- Dan Charnas
- 2011
Once I picked up this book, and browsed through it, I instantly knew that it is worth reading. I noticed its distinct differences from others, which makes it unique and interesting. Even though "The Big Payback" is generally intended for single African-American mothers, it is very relevant to other mothers, as well.
Thus begins The Big Payback, a tour-de-force of a book that details the rise of rap music from the burned-out blocks of the South Bronx in the 1970s to the top of the international mainstream music world today.
- (1.2K)
- Dan Charnas
Nov 21, 2023 · When it comes to paid books (and it doesn’t matter whether you want to buy a print or ebook version), free book previews are a standard feature offered by many online bookstores, including Amazon or Barnes & Noble. The free previews account for approximately 15% of the paid book. It’s long enough to make a decision whether to order a book or not.
The perfect read for music lovers and business aficionados alike, The Big Payback reveals the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC’s crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/entrepreneurs like Jay-Z and Sean “Diddy” Combs.
Oct 25, 2015 · An original journalist for The Source, Dan Charnas built a celebrated career in the rap industry. In The Big Payback, he chronicles the rise of the hip-hop culture and shows how it became so powerful in a matter of decades. Charnas also profiles m...