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In The Big Payback, Dan Charnas chronicles the history of the hip-hop industry through its key players—hungry hustlers, innovative entrepreneurs, visionary handlers, and shrewd executives who had the business acumen to take the music of a marginal urban subculture and transform it into a mainstream phenomenon.
The Big Payback: The History of the Business of Hip-Hop is a book by Dan Charnas chronicling the business history of the hip hop industry.
- Dan Charnas
- 2011
Dec 7, 2010 · 300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance. ".
- (1.2K)
- Ebook
- Dan Charnas
Nov 1, 2011 · The Big Payback takes readers from the first $15 made by a “rapping DJ” in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007.
- reprint
- Dan Charnas
- Penguin, 2011
Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of...
- Dan Charnas
- National Geographic Books, 2011
- reprint
The perfect read for music lovers and business aficionados alike, The Big Payback reveals the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC’s crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/entrepreneurs like Jay-Z and Sean “Diddy” Combs.
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Nov 1, 2011 · Even if you're not into rap, the Big Payback is worth a read and an invaluable addition to hip hop history." Read more "...The book is vivid and informative to anyone aspiring to pursue a career in the music business...."
