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In The Big Payback, Dan Charnas chronicles the history of the hip-hop industry through its key players—hungry hustlers, innovative entrepreneurs, visionary handlers, and shrewd executives who had the business acumen to take the music of a marginal urban subculture and transform it into a mainstream phenomenon.
- Sources
THE BIG PAYBACK: The History of the Business of Hip-Hop by...
- Sources
The Big Payback: The History of the Business of Hip-Hop is a book by Dan Charnas chronicling the business history of the hip hop industry.
- Dan Charnas
- 2011
The perfect read for music lovers and business aficionados alike, The Big Payback reveals the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC’s crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/entrepreneurs like Jay-Z and Sean “Diddy” Combs.
- Dan Charnas
- Paperback
Apr 19, 2023 · In this essay, I will argue why reading books is crucial in today’s digital age. Firstly, reading books enhances critical thinking skills.
- Sergey Avetisyan
Nov 1, 2011 · The Big Payback is a large book because it attempts to cover a vast subject, but Charnas does a good job of focusing on the most pivotal moments in the business of hip hop and then telling each story in a compelling fashion that makes you want to keep reading, even when he jumps to another subject.
- (317)
- Dan Charnas
- $18
- Berkley
Oct 25, 2015 · An original journalist for The Source, Dan Charnas built a celebrated career in the rap industry. In The Big Payback, he chronicles the rise of the hip-hop culture and shows how it became so powerful in a matter of decades. Charnas also profiles m...
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As you should know @lamartyler is a book enthusiast. Tune in to our 2nd video from our “Book Talk” series where Lamar will give us the ins and outs of his fa...