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In The Big Payback, Dan Charnas chronicles the history of the hip-hop industry through its key players—hungry hustlers, innovative entrepreneurs, visionary handlers, and shrewd executives who had the business acumen to take the music of a marginal urban subculture and transform it into a mainstream phenomenon.
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THE BIG PAYBACK: The History of the Business of Hip-Hop by...
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The Big Payback: The History of the Business of Hip-Hop is a book by Dan Charnas chronicling the business history of the hip hop industry.
- Dan Charnas
- 2011
The perfect read for music lovers and business aficionados alike, The Big Payback reveals the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC’s crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/entrepreneurs like Jay-Z and Sean “Diddy” Combs.
- Dan Charnas
- Paperback
Jan 19, 2022 · Going further on the benefits of reading books, in this era where information is peeking from every digital corner, the distinction between fact and fiction can become blurry. But with reading helping us improve our comprehension, sorting through the overwhelming content can be easier.
Nov 1, 2011 · The Big Payback is a large book because it attempts to cover a vast subject, but Charnas does a good job of focusing on the most pivotal moments in the business of hip hop and then telling each story in a compelling fashion that makes you want to keep reading, even when he jumps to another subject.
- (317)
- Dan Charnas
- $18
- Berkley
Oct 25, 2015 · An original journalist for The Source, Dan Charnas built a celebrated career in the rap industry. In The Big Payback, he chronicles the rise of the hip-hop culture and shows how it became so powerful in a matter of decades. Charnas also profiles m...
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His book, "The Big Payback: The History of the Business of Hip-Hop," is the epic, 40-year narrative of the executives, entrepreneurs, hustlers and handlers who turned rap music into the world's predominant pop culture.
- Dan Charnas
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