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In The Big Payback, Dan Charnas chronicles the history of the hip-hop industry through its key players—hungry hustlers, innovative entrepreneurs, visionary handlers, and shrewd executives who had the business acumen to take the music of a marginal urban subculture and transform it into a mainstream phenomenon.
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THE BIG PAYBACK: The History of the Business of Hip-Hop by...
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The Big Payback: The History of the Business of Hip-Hop is a book by Dan Charnas chronicling the business history of the hip hop industry.
- Dan Charnas
- 2011
Apr 8, 2022 · Marshall, a white, separated, middle-aged dad, is one of the people whose life gets disrupted, in his case because a woman named Sheniqua (Melissa Youngblood) insists he owes her $3 million as...
- Jen Chaney
- TV Critic
The perfect read for music lovers and business aficionados alike, The Big Payback reveals the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC’s crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/entrepreneurs like Jay-Z and Sean “Diddy” Combs.
- Dan Charnas
- Paperback
Dan Charnas, author of "The Big Payback: The History of the Business of Hip-Hop," discusses the genesis of the book and what makes the story he tells so vita...
Nov 1, 2011 · The Big Payback is a large book because it attempts to cover a vast subject, but Charnas does a good job of focusing on the most pivotal moments in the business of hip hop and then telling each story in a compelling fashion that makes you want to keep reading, even when he jumps to another subject.
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Once I picked up this book, and browsed through it, I instantly knew that it is worth reading. I noticed its distinct differences from others, which makes it unique and interesting. Even though "The Big Payback" is generally intended for single African-American mothers, it is very relevant to other mothers, as well.
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