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   How important is TikTok for Ryanair?

   • And the Social Media Creator added that keeping up with trends is crucial for running the Ryanair account. She said: "TikTok is a fast moving app so keeping up with trends and making them on brand for Ryanair is crucial. "Living and breathing the app has allowed me to gain over 140 Million views for the brand’s account over the past 6 months."

   Woman behind Ryanair's TikTok account finally reveals identity

   www.thesun.ie/fabulous/8026104/woman-behind-ryanairs-tiktok-account-reveals-identity/

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   How many followers does Ryanair have on TikTok?

   • On TikTok, Ryanair has an impressive 1.5 million followers, 64 times more than their close competitor Easyjet’s following of 23.4 thousand (as of February 2022). The combination of up-to-date trends and original brand content has proved a successful, clever marketing tool in building brand awareness through its personailty.

   Ryanair flying up the ranks of social media fame

   medium.com/digital-society/ryanair-flying-up-the-ranks-of-social-media-fame-ca8a5f4b5933

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   Is Ryanair a TikTok royalty?

   • It has been said that Ryanair have become TikTok royalty. Taking the corporate voice out of publicity makes their brand more approachable. Following trends and memes makes the public see the business as real people rather than just a money making organisation. Socials are aiding a positive reputation from increased customer engagement.

   Ryanair flying up the ranks of social media fame

   medium.com/digital-society/ryanair-flying-up-the-ranks-of-social-media-fame-ca8a5f4b5933

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   Is TikTok's humor working?

   • The humor is clearly working because, as of October 2023, the airline has over 2.1 million followers on TikTok while some of its most viral videos are viewed tens of millions of times.

   A budget airline is wildly popular on TikTok for actually being funny

   www.thestreet.com/travel/ryanair-airline-funny-tiktok-videos

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   Why did Ryanair make so much money in 2022?

   • While Ryanair's financial success (by the end of 2022, the airline brought in a record profit of €1.43 billion) is attributed primarily to the surge of post-pandemic travel coupled with its ability to win over customers with rock-bottom prices, the cheeky social media strategy helped significantly boost its reputation among younger travelers.

   A budget airline is wildly popular on TikTok for actually being funny

   www.thestreet.com/travel/ryanair-airline-funny-tiktok-videos

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   Does Ryanair have negative comments?

   • Noting that Ryanair sometimes receive negative comments, Lily decided to play into the humour of these complaints and get her audience on side. "Ok, you know, there might be a few crumbs on your seat but you got that seat for €9.99 so you just have to take it," she laughs.

   Meet the woman behind Ryanair's hilarious TikTok account - RTÉ

   www.rte.ie/lifestyle/living/2022/1103/1333010-meet-the-woman-behind-ryanairs-hilarious-tiktok-account/

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2. www.bbc.com › news › newsbeat-67333386Ryanair: How a budget airline took off on TikTok - BBC News

   www.bbc.com › news › newsbeat-67333386

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   Nov 11, 2023 · Being rude and obnoxious to your customers might not seem like the best approach, but the brand's viral burns have earned it 2.1 million followers on TikTok - half a million more than EasyJet,...

3. www.thestreet.com › travel › ryanair-airline-funnyA budget airline is wildly popular on TikTok for actually ...

   www.thestreet.com › travel › ryanair-airline-funny

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   Oct 18, 2023 · While Ryanair's financial success (by the end of 2022, the airline brought in a record profit of €1.43 billion) is attributed primarily to the surge of post-pandemic travel coupled with its...

4. ground.news › article › traveltok-takes-off-whyTraveltok takes off: Why Hilton, Ryanair, Expedia and British ...

   ground.news › article › traveltok-takes-off-why

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   Aug 16, 2024 · These destinations have soared in popularity after going viral on Tiktok’s “travel dupes” trend, where users seek out lesser-known or less-touristed alternatives to popular locations. Savvy travellers are swapping Paris for Bruges, London for Liverpool, and South Korea for Taiwan.

5. www.tiktok.com › @ryanairRyanair (@ryanair) Official - TikTok

   www.tiktok.com › @ryanair

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   Ryanair (@ryanair) on TikTok | 47.3M Likes. 2.4M Followers. Official: @Ryanair España 🇪🇸 @Ryanair Italia 🇮🇹 @Ryanair FR 🇫🇷🇲🇦.Watch the latest video from Ryanair (@ryanair).

   • Nationality: IE

   • Followers: 2.1M

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6. www.thevalueengineers.com › up-up-and-away-tiktokUp, Up, and Away: TikTok, Brand Voice & the Rise of Ryanair

   www.thevalueengineers.com › up-up-and-away-tiktok

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   Jul 20, 2023 · The core of Ryanair’s TikTok strategy has been a commitment to funny, self-deprecating posts combined with expert navigation of viral trends. Whilst the former makes the brand feel down-to-earth and genuine to the consumer, the latter provides a baseline for high engagement on the platform.

7. portal.staralliance.com › cms › newsRyanair: How a budget airline took off on TikTok

   portal.staralliance.com › cms › news

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   Nov 11, 2023 · Being rude and obnoxious to your customers might not seem like the best approach, but the brand's viral burns have earned it 2.1m followers on TikTok - half a million more than EasyJet, Jet2, Tui, British Airways, Virgin Atlantic and Etihad combined.

8. www.rte.ie › lifestyle › livingMeet the woman behind Ryanair's hilarious TikTok account - RTÉ

   www.rte.ie › lifestyle › living

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   Nov 3, 2022 · Lily Rafferty is one of TikTok's most famous content creators thanks to her viral-worthy videos on Ryanair's account. She joined Ryan Tubridy on RTÉ Radio 1 to discuss her time online and...