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- Ryanair’s TikTok success is due to its understanding that authenticity is what reigns on social media these days and focuses on creating humanized content. Rather than pushing hard sales, Ryanair’s TikTok account aims to create funny and stimulating content with which its audience would resonate and engage.
www.socialinsider.io/blog/ryanair-social-media-strategy/
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Nov 11, 2023 · Being rude and obnoxious to your customers might not seem like the best approach, but the brand's viral burns have earned it 2.1 million followers on TikTok - half a million more than EasyJet,...
Nov 3, 2022 · Lily Rafferty is one of TikTok's most famous content creators thanks to her viral-worthy videos on Ryanair's account. She joined Ryan Tubridy on RTÉ Radio 1 to discuss her time online and...
Feb 25, 2022 · On TikTok, Ryanair has an impressive 1.5 million followers, 64 times more than their close competitor Easyjet’s following of 23.4 thousand(as of February 2022). The combination of up-to-date...
- United Airlines
- Easyjet
- Emirates
The US-based budget airline United has also joined the social media platform in hopes of gaining media attention. Although they have not amassed the same popularity as Ryanair, United still holds 4 million likes. This can be majorly credited to a celebrity collaboration with former Disney stars Aly and AJ. Although United has dropped its corporate ...
Swiss airline EasyJet has also taken to TikTok, currently boasting 1.6 million likes. Despite partaking in current trends, EasyJet hasn’t perfected the casual and almost ‘effortless’ style of video received well online. The timelapse video below displays how nice an EasyJet take-off is, yet many comments were critical of how long the plane spent ta...
The luxury airline Emirates holds only 10.9 thousand likes in total. The brand maintains its luxury image with very polished content that rarely follows current trends. This content is not comedic or relatable and does not engage TikTok’s users. Their videos aren’t necessarily bad, but they don’t cater to the broader TikTok audience in the same way...
Sep 13, 2022 · Ryanair’s TikTok videos integrate funny filters. Instead of turning to fancy settings or expensive collabs, Ryanair’s TikTok strategy incorporates simple and humoristic effects, like the plane face filter for which the brand’s TikTok videos are notorious.
- Elena Cucu
Jan 27, 2023 · Jan 27, 2023. -- Ryanair, the Irish low-cost airline, has recently been making waves in the digital marketing world with their innovative use of TikTok video content. The company has...
Oct 18, 2023 · While Ryanair's financial success (by the end of 2022, the airline brought in a record profit of €1.43 billion) is attributed primarily to the surge of post-pandemic travel coupled with its...
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