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    • Client decrease and financial losses

      • Negative public relations represent ineffective campaigns and strategies, which indicates a lack of competence, detailed research, and in-depth planning. Unprofessional and casually structured PR provides negative outcomes for the company. Negative public relations result in client decrease and financial losses.

      Negative PR: why not all publicity is good publicity ... - PRLab

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  3. prlab.co › blog › negative-pr-why-not-all-publicityNegative PR: why not all publicity is good publicity ... - PRLab

    Feb 14, 2023 · Negative public relations represent ineffective campaigns and strategies, which indicates a lack of competence, detailed research, and in-depth planning. Unprofessional and casually structured PR provides negative outcomes for the company.

  4. pr.coach › what-is-negative-pr-and-how-do-youNegative Public Relations: What is it [And How to Handle it]

    Jan 7, 2023 · Various factors, such as poor customer service, unethical business practices, or controversial statements, can cause poor publicity. Negative PR can pose various problems for companies, for example, damaging their reputation and potentially losing customers’ trust and loyalty.

    • Matias Rodsevich

  5. prlab.co › blog › 13-pr-nightmares-revealedPR Nightmares Revealed: 13 Unimaginable Crisis Moments

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    • Taylor Swift and Ticketmaster. In 2022, Taylor Swift announced her highly anticipated ‘Era’s Tour’ for which Ticketmaster was entrusted with selling tickets.
    • Nestlé vs Greenpeace. Greenpeace created a parody ad campaign that depicts an office worker enjoying a Kit Kat resembling a chocolate-covered ape finger instead of the usual wafer treat.
    • Dolce & Gabbana Chinese Ad. Seeking to expand their brand to the international markets, fashion brand Dolce & Gabbana faced huge backlash when they released a series of promotional videos that showcased a Chinese woman attempting to eat pizza with chopsticks.
    • Ronaldo and Coca Cola. A mindless and harmless action in the public eye can still seem intentional and dramatic when it comes to celebrities and brands.

  6. reputationease.com › negative-prWhat is Negative PR? How to Handle It? - ReputationEase

    Apr 14, 2024 · Negative PR refers to unfavorable publicity that harms your company’s reputation or image. This often results from incidents like unsatisfied customers, unethical practices, or controversial company statements.

  7. www.forbes.com › councils › forbesagencycouncil13 Tactics To Counter Negative Publicity When Internal Issues ...

    Mar 23, 2021 · To help, Forbes Agency Council members shared 13 tactics they recommend companies use to counter negative publicity following an internal issue.

  8. www.forbes.com › councils › forbesagencycouncilHow To Deal With Negative Press In A Positive Way - Forbes

    Feb 28, 2019 · How a business responds to negative press can tell potential clients and investors, as well as the public at large, a lot about a company.

  9. www.fsb.org.uk › how-to-counter-negative-prHow to handle negative PR effectively - FSB

    PR and crisis management experts at the Federation of Small Businesses share what you can do to counter the effects of negative PR to control bad publicity and show your business in a more positive light.

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