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Client decrease and financial losses
- Negative public relations result in client decrease and financial losses. Additionally, negative PR leaves harmful and sometimes permanent traces on the company’s name. Most importantly - bad PR can demolish months or, in some instances, years of PR work and successes.
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Feb 14, 2023 · Negative public relations result in client decrease and financial losses. Additionally, negative PR leaves harmful and sometimes permanent traces on the company’s name. Most importantly - bad PR can demolish months or, in some instances, years of PR work and successes.
- Crisis Management
Many insurance companies have faced a lot of bad press due...
- Crisis Management
Jan 7, 2023 · Various factors, such as poor customer service, unethical business practices, or controversial statements, can cause poor publicity. Negative PR can pose various problems for companies, for example, damaging their reputation and potentially losing customers’ trust and loyalty.
- Matias Rodsevich
- Herengracht 252, Amsterdam, 1016 BV, North-Holland
- 020 244 3748
- Taylor Swift and Ticketmaster. In 2022, Taylor Swift announced her highly anticipated ‘Era’s Tour’ for which Ticketmaster was entrusted with selling tickets.
- Nestlé vs Greenpeace. Greenpeace created a parody ad campaign that depicts an office worker enjoying a Kit Kat resembling a chocolate-covered ape finger instead of the usual wafer treat.
- Dolce & Gabbana Chinese Ad. Seeking to expand their brand to the international markets, fashion brand Dolce & Gabbana faced huge backlash when they released a series of promotional videos that showcased a Chinese woman attempting to eat pizza with chopsticks.
- Ronaldo and Coca Cola. A mindless and harmless action in the public eye can still seem intentional and dramatic when it comes to celebrities and brands.
Mar 23, 2021 · When internal issues make their way into the public sphere, what may have appeared to be a fairly insignificant situation or conflict can snowball into a serious public relations crisis.
Feb 28, 2019 · How a business responds to negative press can tell potential clients and investors, as well as the public at large, a lot about a company. Facebook’s responses to the critical news...
- Forbes Agency Council
PR and crisis management experts at the Federation of Small Businesses share what you can do to counter the effects of negative PR to control bad publicity and show your business in a more positive light.
Apr 10, 2024 · The most significant impact of bad PR is the damage it can inflict on a brand’s reputation; negative publicity can alter public perception, leading customers, partners, and investors to question a company’s values, quality, and reliability.