Search results
May 26, 2022 · It’s all about giving families a clear picture of your benefits, and why they should choose your school. Wrapping up Merchandise is an especially potent tool for schools, who can use their strong communities to their advantage when building an attractive and marketable culture.
Aug 10, 2023 · These items, more commonly referred to as ‘school merchandise’ or simply 'merch', are a staple in almost every educational environment, whether it’s a small town high school or university. But why is this so? Why do students choose to wear these items with such pride?
Dec 7, 2023 · Merchandising is a proven, effective way of increasing sales in your retail store. And all it requires is forethought, preparation, and a thorough understanding of customer behaviour. This article will explain the basics of merchandising, how it can benefit your business and merchandising best practices that you can apply to your retail store.
- Understanding of Higher Education Branding
- Influence of Internal Branding Activities on Attitudes Toward The New Brand
- Engagement with New Brand
- Engagement with The Internal Rebranding Committee
- Challenges to The Success of Internal Branding
- Centralising of Marketing Communications
- Successful Internal Branding Practices
Overall there seemed to be a good understanding of the benefits of internal branding among interviewees, and a fairly positive view around branding overall. However, the articulation of benefits varied widely in terms of specifics, as is discussed below. First, some respondents perceived that the practice of branding was not really new and that his...
Broadly, most people did not believe that internal communications and activities changed their attitudes or their knowledge of how the institution’s new brand may affect their roles. This may be partly attributed to a lack of understanding of the holistic view of the brand, and some negative views were evident with statements such as “the fact that...
In contrast to the previous point, a generally positive response to exploration of what the brand means to respondents was evident, with one respondent stating that “I do believe that the message accurately captures some important things” and a sense of progress was evident with the “furthest I’ve seen us come as an institution with trying to under...
There was some negativity associated with the internal communications and activities of the rebranding process itself. Indeed, despite efforts by Marketing and Communications to encourage engagement in the process, the feeling that “I did not like how some aspects of that exercise were imposed on us, and I didn’t think it was done very professional...
Overall, it was evident that the timing of the rebrand campaign did affect its level of success internally. This is particularly true in terms of events that were significant but perhaps difficult to anticipate (internal ‘labour relations’ issues, a federal election, and budgetary issues). The culture of higher education was evident as part of this...
This institution’s rebrand also involved centralizing many functions of marketing communications. Previously, individual departments and schools were able to operate relatively autonomously. This research also explored the attitudes of this stakeholder group towards centralizing marketing communications functions. In terms of volume of responses th...
In the interests of best practice, respondents were asked to identify what they considered successful internal branding practices.
- Paul Clark, Chris Chapleo, Kati Suomi
- 2020
Jul 15, 2020 · School uniforms are a key way of developing a sense of togetherness among students and staff, but the topic is still one of the most widely debated outside of schools. From dress codes to improved safety, in this article we’ll discuss the wide-ranging benefits of wearing school uniforms.
Jan 11, 2021 · The goal of the innovation is to raise awareness regarding concepts related to merchandising in the game. The innovation is outlined, and student written reflections provide the data to...
People also ask
Why is merchandise important for schools?
Can school merchandise improve your school's reputation?
Should you buy school merchandise?
What is the difference between school merchandise and school merchandise?
Does merchandising increase sales?
What is merchandising in retail?
Sep 14, 2024 · What is retail merchandising, and why is it pivotal for students in fashion and retail? Learn the key concepts today!
