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Sep 20, 2023 · Do you often wonder why the brand can charge as much as thousands of dollars for a handbag? In this article, we will delve into the reasons why this brand is so iconic, learn their secrets and also implement into your own small business.
Inspired by his experience as a porter at The Savoy hotel in London, Guccio Gucci established his eponymous artisanal luggage atelier in 1921 on Via della Vigna Nuova in Florence. His vision combined exceptional Tuscan materials and craftsmanship with the elegant English aesthetic.
Sep 17, 2023 · This recognition solidified Gucci’s status as a fashion icon. Gucci’s journey, marked by innovation, expansion, and creative collaborations, had firmly established it as a global leader in luxury fashion. But the brand’s story was far from over, with more remarkable chapters yet to be written.
- Gucci Opens Its First Store
- 1930s-1940s: Gucci Expands with Unconventional Materials
- Gucci Creates Its First Bag
- 1950s-1960s: Gucci Draws Inspiration from Celebrities
- 1970s-1980s: Gucci Undergoes Changes
- 1994-2004: Gucci Appoints Tom Ford
- Late '90S-Early '00s: Gucci Is Acquired by Kering
- 2004-2014: Gucci Names Frida Gianni Creative Director
- 2014-2022: Gucci Announces Alessandro Michele as Creative Director
- 2022-Present: Gucci Heads in A New Direction
Guccio Gucci founded the famous fashion house in Florence, Italy, in 1921. As reported by Rebag, before starting his namesake label, Guccio worked as a porter at the Savoy Hotel in London. Inspired by ritzy hotel guests, he returned home to work for a luggage company, Franzi, and took up leather craftsmanship before launching his own business. At l...
Eventually, Guccio's sons—Aldo, Vasco, and Rodolfo—began working for the company, and its reputation continued to grow. However, according to Women's Wear Daily, it hit a snag in 1935. There was a League of Nations embargo against Italy, and with leather in short supply, the brand was forced to use different materials. A specially woven canapa, or ...
As WWDnoted, once leather production began picking up following the end of World War II, Aldo created the brand's first pigskin bag. The material became the fashion house's signature. Gucci's first bamboo-handled bag—in the shape of a saddle—is also thought to have been created around the same time. By 1951, Gucci had embraced its famous green-red-...
In the years following Guccio's death, the brand continued to see success thanks to his sons. Celebrities like Elizabeth Taylor were photographed carrying bamboo-handled bags, and the Horsebit loafer—with its iconic double ring and bar—was released in 1953. In 1961, after Jacqueline Kennedywas spotted carrying a Gucci bag, the fashion house renamed...
More Gucci stores popped up in the 1970s, selling clothing in Tokyo, Hong Kong, and an additional location in New York City. In 1975, Gucci entered the beauty space with their debut fragrance, Gucci No. 1. In 1981, Gucci held its first ready-to-wear fashion show. The collection focused heavily on the "Flora" pattern and took place at the Sala Bianc...
The real change for the brand occurred in 1990 when the wildly talented Ford entered the picture. Initially, the young designer oversaw Gucci's ready-to-wear collection but became the fashion house's Creative Director in 1994. During that time, Maurizio sold the rest of his shares to Investcorp. He was murdered a few years later on March 27, 1995, ...
In the late '90s, LVMH slowly started purchasing company shares despite pushback from Gucci's then-CEO Domenico De Sole. However, before the company took over, investor François Pinault of Pinault Printemps Redoute (PPR) strategically became the major stakeholder. PPR would later be renamed Keringin 2013, and Gucci remains a part of the conglomerat...
The years following Ford's departure showed significant change for the company. As noted by Business of Fashion, in 2006, Giannini was named Creative Director, and her relaunch of the "Flora" pattern—instead of focusing on the double-G logo—proved massively successful. David Lynch directed Gucci's first-ever TV campaign for the Gucci by Gucci scent...
In late 2014, WWD reported the abrupt announcement that Giannini and CEO Patrizio Di Marco would both be leaving the company. Michele, who had already devoted 12 years to the brand, was then announced as the new Creative Director, reported The New York Times. The appointment of the relatively unknown accessories designer came as a shock to many wit...
In the years after his appointment, Michele turned the luxury house into the printed, sequined, oversized-glasses-loving vision it's known for today. In 2019, Gucci relaunched its makeup line, Gucci Beauty, and introduced its first unisex fragrance, Mémoire d'Une Odeur ($77). Starting with its 2022 collections, the company has been entirely fur-fre...
Sep 5, 2021 · In 1897, Guccio Gucci left Florence for Paris and settled in London to work at the high-end Savoy Hotel. While working as a bellhop, he loaded/unloaded the luggage of the hotel’s wealthy clients. While doing so, he learned about their tastes in fashion, quality, fabrics, and travelling conditions.
May 6, 2021 · Gucci marked its centenary in 2021, passing through family feuds, take-over attempts, a near-bankruptcy, a public listing, storybook turnarounds and even a murder — which has sparked the Ridley...
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Dec 2, 2021 · Guccio Gucci, born in Florence in 1881 to a family of Tuscan artisans, developed a passion for fashion when, at a very young age, he moved with his family to London to work as an elevator operator in a famous hotel in the British capital, admiring the magnificence of English nobility.
