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Sep 20, 2023 · Gucci is famous for its iconic motifs and symbols, such as the GG logo, bamboo handles, horsebit hardware, and the green-red-green web stripe. These motifs have become synonymous with the brand and are instantly recognizable.
May 6, 2021 · Just like the long-lived mythological phoenix, Gucci has cyclically regenerated, reaching its centenary in 2021, passing through family feuds, take-over attempts, a near-bankruptcy, a public...
- Luisa Zargani
Nov 24, 2021 · The real-life Gucci saga is so outrageous that to this day commentators lean on fiction—Greek tragedies, Dynasty, Dallas, even the Borgias—in their attempts to explain the drama.
- From Migrant Worker to Luxury Brand Founder
- Across Italy and Beyond
- From Sex Appeal to Genderless Fashion
- Beloved: from Hip-Hoppers to Instagrammers
Born on March 26, 1881, to a leather goods maker, Guccio Gucci left his native Italy in his teens, and among other jobs, worked as a bellboy at The Savoy Hotel in London in the late 1890s. It was the exquisite luggage of the hotel's well-heeled guests that first sparked his imagination. Years later, back in his native Florence, Gucci opened his fir...
After WWII, Guccio's sons — Aldo, Vasco and Rodolfo — came onboard and opened more stores in Italy and abroad, spurring the company’s fortunes. Aldo, for instance, oversaw the opening of Gucci's first New York store at the Savoy Plaza Hotel in 1953. Although founder Guccio passed away just 15 days later, the brand continued to make waves in New Yor...
However, one fortune-reversing decision that Maurizio Gucci made before his untimely death was to enlist American designer Tom Ford as the brand's creative director. Ford is often credited with having injected the brand with a heavy dose of sex appeal, extending even to its at-times scandalous advertisement campaigns. With Ford at the helm creating...
Underscoring its place in pop culture is the fact that Gucci is one of the most-referenced brands in hip-hop music: Lil Pump's 2017 hit "Gucci Gang" mentions the brand 53 times. Gucci's connection with hip-hop dates back to the 1980s, when Harlem-based designer Daniel Day aka Dapper Dan created knockoffs by customizing track jackets with Gucci's mo...
Dec 2, 2021 · We retrace the one hundred years of the brand through the fundamental steps that have characterized its history, from the opening of Guccio Gucci’s first bottega to Alessandro Michele’s post-gender visions.
May 6, 2021 · Gucci marked its centenary in 2021, passing through family feuds, take-over attempts, a near-bankruptcy, a public listing, storybook turnarounds and even a murder — which has sparked the Ridley...
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Sep 17, 2023 · Discover the incredible success story of Gucci, from its humble beginnings in Florence to becoming a global symbol of luxury and style.
