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  2. Jan 3, 2022 · Generation Z – also known as Gen Z, iGen or postmillennial – are a highly collaborative cohort that cares deeply about others and have a pragmatic attitude about how to address a set of inherited issues like climate change, according to research by Roberta Katz, a senior research scholar at Stanford’s Center for Advanced Study in the Behavioral ...

  3. Aug 8, 2022 · Gen Z activists and their older peers are united in their concern over the same issues – climate destruction, gender equality, LGBTQ+ rights – but their voices appear louder and more urgent ...

    • Megan Carnegie
  4. May 14, 2020 · Unlike the Millennials – who came of age during the Great Recession – this new generation was in line to inherit a strong economy with record-low unemployment. That has all changed now, as COVID-19 has reshaped the country’s social, political and economic landscape.

  5. Jun 14, 2022 · While there are, of course, Gen Zers aspiring to all sorts of lives, the top priority for this cohort of workers as a whole is higher pay, according to a 2022 survey by US job site...

    • Ali Francis
    • What Is A Generation?
    • What Are The Unique Characteristics of Gen Z?
    • How Is Gen Z’s Mental Health?
    • What Does Social Media Have to Do with Gen Z’s Mental Health Crisis?
    • How Are Gen Zers Different from Millennials?
    • What Are Gen Z’s Values?
    • How Is Gen Z Experiencing The Working World?
    • What Are Gen Z Fashion Trends?
    • What Do Gen Z Shoppers Want?
    • Pop Quiz

    No doubt you’re already familiar with the concept of generations within families. Your grandparents, parents, children, and children’s children all make up a distinct generation in relation to you. But each of them also belongs to a diffuse category of their peers, grouped together based on when they were born and what they experience during their ...

    While there are substantive differences within the cohort known as Gen Z, there are a few commonalities its members share. As the first real digital natives, Gen Zers—speaking generally—are extremely online. Gen Zers are known for working, shopping, dating, and making friends online; in Asia, Gen Zers spend six or more hours per dayon their phones....

    Gen Z is facing an unprecedented behavioral health crisis: US Gen Zers surveyed by McKinsey report the least positive outlook and the highest prevalence of mental illness of any generation. European respondents also report struggling with self-stigma. This pessimism is fueled by growing global unrest, wars and disruptions, financial crises, and edu...

    Many of the relationships a person has between the ages of 18 and 24 are complicated—and young peoples’ relationship with social mediais no exception. Yes, it’s true that social media usage can lead to FOMO—that’s fear of missing out—and poor body image. But Gen Z social media users also report that being online can facilitate self-expression and l...

    Those on the cusp of Gen Z and the millennial generation—people who were born shortly before the turn of the millennium—are sometimes referred to as “Zillennials” or “Zennials.” That includes older Gen Zers who’ve been in the workforce for a few years and young millennials who identify more with Gen Z. However, Gen Z generally has its own formative...

    Gen Zers generally have strong values related to racial justice and sustainability. Mobilizations like the Global Climate March, led by Gen Z activist Greta Thunberg, thrive on the activism of young people. Climate change is one of the issues Gen Zers care about most. They frequently call for reform on personal, public, and global scales to prevent...

    Every new generation entering the workplace experiences struggles. Gen Zers are getting their first jobs in the wake of an unprecedented global pandemic, rising inflation, climate change, and geopolitical conflict. McKinsey’s American Opportunity Surveyof more than 25,000 Americans reveals some key details. For one thing, Gen Z respondents who are ...

    Gen Z loves expressive clothes, wants to stand out rather than fit in, and has an ever-changing style—what was in a month ago might already be out. Their trend-chasing habits are supported by fast-fashion retailers supplying accessible ways to switch it up. One Gen Z staple shop, Chinese fast-fashion giant Shein, adds 6,000 new products to its webs...

    The internet has changed retail forever and shaped the tastes of digital natives. Here’s how: 1. Consumption is about access rather than ownership—Gen Zers subscribe to streaming platforms instead of buying films or music. This trend extends beyond entertainment—even to services like car shares or luxury-clothing rentals. 2. Gen Zers accept that th...

    Articles referenced: 1. “Good employee mental health starts at the top,” May 29, 2024, Kana Enomoto 2. “Gen Z mental health: The impact of tech and social media,” April 28, 2023, Erica Coe, Andrew Doy, Kana Enomoto, and Cheryl Healy 3. “Eat, play, love: How Gen Z is shaping Korea’s grocery retailers,” March 22, 2023, Younghoon Kang and Jeongkeun Ki...

  6. Mar 18, 2022 · Generation Z shows the most concern for the planet’s well-being and influences others to make sustainability-first buying decisions, according to new research. GenZ are people born between the nineties and the noughties – roughly spanning 1995 to 2010 – and three-quarters of them prefer to buy sustainably rather than to go for brand names.

  7. Aug 5, 2024 · Research suggests that for teachers, adapting the curriculum and teaching methods to prioritise authenticity is essential to preparing Gen Z for success in an AI-driven world.

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