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  1. www.independent.co.uk › sport › footballHow Hamza Choudhury is helping inspire British Asians into ...

    Apr 29, 2021 · The campaign will feature an advert showcasing Choudhury and the Midnight Ramadan League: a grassroots team set up as a way for those observing Ramadan to play football.

  2. creative.salon › ea-sports-midnight-ramadan-leagueEA Sports Fifa 21 Campaign Highlights Lack Of British Asian ...

    Apr 23, 2021 · The Midnight Ramadan League was set-up to help those who struggle to play during their Ramadan fast, with matches kicking-off after Iftar and before Suhoor.

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  4. www.thedrum.com › creative-works › projectEA Sports and Channel 4: Inspiring the Next Generation of ...

    The 2021 winner of Channel 4’s Diversity in Advertising Award is EA Sports’ campaign for Fifa 21, which highlights the lack of British Asian representation in professional football and...

  5. www.4sales.com › our-work › ea-sports-fifa-21EA SPORTS FIFA 21 Midnight Ramadan League - 4Sales

    The leading games publisher’s campaign for FIFA 21 explored the Midnight Ramadan League; a grassroots football team set-up to help those who struggle to play during their Ramadan fast, with matches kicking-off after Iftar and before Suhoor.

  6. www.channel4.com › press › newsChannel 4’s £1m Diversity in Advertising Award-winner EA ...

    Apr 23, 2021 · The leading games publisher’s new campaign for FIFA 21 explores the Midnight Ramadan League; a grassroots football team set-up to help those who struggle to play during their Ramadan...

  7. www.thenationalnews.com › opinion › commentHow a Fifa advert made my Ramadan all the more special

    But playing football after ending a fast and late at night is a struggle because of the fatigue. This is the opening scene of an advertisement by EA sports for Fifa 21, about the story of British Muslim teen Qaiser. Qaiser's younger sister Aaminah kicks a ball at him because he’s dozed off before iftar.

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  9. www.itsnicethat.com › news › fifa-ea-sports“An unapologetically Muslim commercial”: The winner of ...

    Apr 23, 2021 · The new campaign, made in collaboration with Fifa 21 TV and advertising agency adam&eveDDB, addresses the lack of British Asian professional footballers. Shining a light on grassroots football team, the Midnight Ramadan League, the new ad also features Premier League star Hamza Choudhury.

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