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Dec 13, 2021 · I spoke with two of Higashino’s English-language translators, Giles Murray and Alexander O. Smith, about how the world in Higashino’s crime novels reflect the real Tokyo—how it feels, how it operates, and how it’s changing.
Jan 5, 2024 · (2 min) In Keigo Higashino’s novel “The Final Curtain,” translated by Giles Murray, the Tokyo police detective Kyoichiro Kaga looks into a pair of possibly linked murders: a woman strangled and...
Mar 23, 2021 · 1. Provide Perspective And Context To Create Meaning. Perspective is critical when an internal problem becomes public. An organization that has consistently shared its authentic story...
- Source Credibility Model
- Information Processing Model
- Information Evaluation Model
- Moderator Variables
- Product Type
- Message Type
- Source Cue
- Stimulus Combination
- Publicity Or Advertorial
- Measurement Time
Studies of source credibility date to Hovland and Weiss (1951), who found that highly credible sources were viewed as more trustworthy and generated more attitude change than low-credibility sources. The higher credibility of publicity over advertising results from the fact that media are independent sources that have no reason to give a biased or ...
Processing efforts play a fundamental role in determining recipient response to promotional communications (MacInnis et al. 1991). Consumers expose themselves to media content for informational or hedonic reasons. They seek information provided by media voluntarily and mostly intentionally. At the same time, consumers tend to avoid exposure to adve...
The information evaluation model refers to the valence of cognitive responses; that is, whether publicity or advertising generates positive or negative cognitive responses or both. There are two reasons why publicity can lead to more negative cognitions than advertising does. First, negative information is more likely to be presented by publicity r...
Although the idea that publicity is more persuasive than advertising seems quite plausible, previous study results are inconsistent. Some studies did not find any differences in the impact of publicity and advertising (e.g., Hallahan 1999a, b; Jo 2004; Schmidt and Hitchon 1999). Other studies showed that advertising outperforms publicity (e.g., Jac...
Previous studies differ with respect to whether the product that the message refers to was previously known by the respondents. In particular, many studies use fictitious products that are all unknown by the recipients, whereas studies in natural settings use real products that can be previously known or unknown by the recipients. Consumers who dif...
Most experimental studies use the same messages for both marketing-oriented publicity and advertising in order to control for confounding factors in the experimental setting. The assumption of identical message types leads to unrealistic and artificial settings, because both sources typically present information in different ways. As such, some stu...
Previous studies differ with respect to whether a source cue was provided, that is, whether the source was identified in the message as publicity or advertisement. Providing a source cue can enhance the strength of the manipulation in the same way as a varied message type (versus an identical one); if a source cue is provided, it is easier for the ...
The majority of previous studies examined only publicity or only advertising, but not a combination of the two sources. In real world settings, consumers are exposed to product information that is provided by different kind of communication sources, and it is likely that consumers receive information about products from both advertising and publici...
Marketers try to make use of the effects of both advertising and publicity at the same time by using advertorials, that is, a print advertisement disguised as editorial material. Instead of marketing-oriented publicity, some previous studies compared the effects of these advertorials with the effects of advertising-only. It is argued in the literat...
While most previous studies provide an immediate measure of the influence of publicity versus advertising, a few studies provide delayed measures. This finding is particularly interesting considering the sleeper effect of sources that vary in credibility; the source credibility effect is assumed to diminish over time, because message information re...
- Martin Eisend, Franziska Küster
- 2011
Feb 14, 2023 · Negative public relations result in client decrease and financial losses. Additionally, negative PR leaves harmful and sometimes permanent traces on the company’s name. Most importantly - bad PR can demolish months or, in some instances, years of PR work and successes.
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- 020 244 3748
Oct 8, 2024 · It’s packed with actionable tips and proven strategies to help you reach your target audience and grow your business. Learn how to conduct an effective market analysis in 6 steps to make better business decisions and grow your company.
Mar 22, 2022 · According to the four influencing factors, defiance of advertising ethics does not always result in negative press, but non-compliance with corporate social responsibility (CSR), controversial...
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