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Explaining the rise of music streaming in Asia. Trends in the music streaming ecosystem. Challenges for music streaming in Asia. Steps to unlock the industry’s potential. Realizing the potential of music streaming as an advertising platform. Creating a sustainable economic model with content owners.
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Sep 9, 2023 · Video Editing is an artful conductor of emotions, capable of orchestrating the tone and mood of a video with remarkable precision. Through careful selection of visual and auditory elements, editors wield the power to evoke a wide spectrum of feelings in the audience.
Sep 1, 2020 · Asia Entertainment had a found a successful formula in those direct-to-video music programs: an elaborate spectacle of dozens of big-names performing music they had prerecorded against a backdrop of epic grandeur.
- Storyboarding
- Production Design
- Lighting
- Performance
- Cinematography
- Composite Shooting
- Vibes
- Post-Production
Storyboarding is the process of drawing illustrations of how a music video will progress, shot by shot. At GDW, the director (Kim Sung Wook himself) handles the storyboarding design process. Kim explained that idol groups these days have their own world-building which needs to be taken into account when planning out a music video. When drawing the ...
Next up, it’s time for production design: taking the storyboards and the concept, then turning them into a visual story with the right sets, styling, and overall aesthetics. Production designer Park Jin Sil worked on EVERGLOW’s “Dun Dun” music video. Park made sure to clarify that production design isn’t just about creating backgrounds. It’s import...
According to lighting designer Yoon Seung Nam, lighting K-Pop music videos brings a unique challenge. “Asian facial features are flatter,” he explained, “So we can’t use the same lighting as Westerners.” To amplify idols’ unique visuals, Yoon says he has to design lighting setups that make their faces very bright from the front angles. On top of th...
Director Kim Sung Wook says that one of the biggest differences and most important factors between K-Pop music videos and international music videos is “the level of performance“—a fact every fan can agree with. According to EVERGLOW’s “Dun Dun” choreographer, Kim Ji Hye, the members spent around a month practicing choreography for that particular ...
So, how exactly does all that cinematography work? Nam Hyun Woo explained some of the ways they use different types of cameras and shots to create the best music video experience. For example, he first uses a jimmy jib to get a wide shot. A jimmy jib is a type of camera system that operates on a crane. This allows them to get every member in the fr...
Not every K-Pop music video makes use of visual effects, but many do. “The concept of the space has to reflect the world-building,” explained Kim Sung Wook, “[So] some parts have to be computer-generated.” For example, GDW’s VFX artist Yeo Dong Hoo used green screens in “Dun Dun” to make it look like the EVERGLOW members were teleporting. This type...
As crazy as it sounds, even the vibe on set has an effect on the final product. “The thing to remember is the mood on set has to be pleasant,” says director Kim. Both idols and crew members are already on edge because of the expensive and time-constrained nature of a music video shoot. To ensure everyone can do their job correctly, Kim Sung Wook sa...
Last but not least, once the director yells “Cut!” for the final time on set, it’s time for editing and post-production. If a music video includes a lot of compositing, editors must key out green screens and create realistic yet exciting computer-generated backgrounds. On top of that, scenes need to be cut and stitched together with seamless transi...
Nov 7, 2023 · 1. Direct Contribution to GDP: Video editing services, software development, and related activities contribute directly to the GDP of many Asian countries. This includes the revenue...
China, Japan, India, Australia, South Korea, and rest of Asia Pacific are the key contributors to the audio and video editing software market in the Asia Pacific. There has been an increasing demand for video content across Asia Pacific (APAC).
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Asia-Pacific Video Editing Software Market Forecast to 2027 - COVID-19 Impact and Regional Analysis by Type (On-Premises and Cloud-Based), and Application (Commercial and Personal)
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