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- Nick Carson
- Pepsi vs Korean Air. Several elements can make a logo look similar even if has a very different origin and inspiration. Shape and colour are two of them, but there the same shapes and colours can hold meaning and identity for very different brands.
- Formula 1 vs 3M's Futuro tights. Often the most successful logos are the most simple, but it can be difficult not to simplify in the same way that someone else has simplified.
- Airbnb vs Azuma Drive-In. When DesignStudio announced its new Bélo symbol for Airbnb in 2014, a symbol of "coming together" and "belonging anywhere", the internet went wild – comparing it to everything from genitalia to Peter Griffin's chin.
- National Film Board vs Virtual Global Taskforce. When it comes to visual metaphors, however smart, there's always a chance someone else will have thought of it – albeit with a different meaning in mind.
May 6, 2023 · Get ready to unravel the mystery behind the power of logos in advertising! In this video, you'll discover how logical reasoning and factual evidence are used to persuade audiences and...
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- QUESTIONS and ANSWERS w/ Audrey
Sep 12, 2019 · Great logos help sell products. But what kind of logo is right for your brand? Researchers analyzed 597 companies to answer this question.
Nov 18, 2020 · Tech and fashion logos are becoming increasingly similar, all of them using sans serif fonts. Why do they do that? And why it doesn't make sense.
Master logo bug watermark placement on video ads for platforms like YouTube, LinkedIn, and TikTok. Boost brand recognition with our expert tips!
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Aug 24, 2022 · From companies playing it safe or cutting costs to the death of aesthetic diversity, it appears everyone has a theory about why it's happening. But is it really anything new? For some more examples, see our selection of logos that look ridiculously similar. And for the best logo inspiration, see our pick of the best logos of all time.