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Sep 26, 2012 · Science Confirms The Obvious: Kids Love McDonald’s. A study shows how fast food chains' logos are enough to light up pleasure centers in children's brains. This new study sounds a lot...
- Colin Lecher
At least it was for me, and given the decades-long popularity of Happy Meals, I don’t think I’m alone. But how did a McDonald’s boxed meal for kids come to be, how has it maintained its popularity, and what does the future of Happy Meals hold?
- McDonald’s Is A Cult-Like Restaurant
- It Has A Modern Happy Meal
- It Gives Books to Children in Need
- It Has A Uniform Design
While McDonald’s Grimace has become a cult icon, the company is also guilty of using a risqué marketing strategy. In the early 1970s, the company used the character called “Evil Grimace” to entice kids to steal milkshakes and chase them out of the restaurant. Although the mascot was eventually toned down, Grimace’s shape and pink mouth remain an an...
Although the original Happy Meal is a classic, the chain has revamped the menu with healthier options. These meals are now served with smaller fries and a toy. In addition to the cheeseburger or chicken nugget entree, children can choose a fruit juice drink, yogurt, or milk instead of soda. The addition of the Honest Kids brand of apple juice will ...
Starting this week, children can choose a book instead of a toy in Happy Meals at participating McDonald’s restaurants. The partnership between the fast-food company and nonprofit Reading is Fundamental will result in the giveaway of 100,000 Happy Meal books to children. McDonald’s is also partnering with animal-themed TV adverts and consumer magaz...
The new design for McDonald’s was designed by Waraire Boswell, a famous American graphic designer. The new uniform features black and gray tones and is meant to give employees a confident look. Managers wear shirts and ties and a denim apron. There is no need to wear pants when serving customers. And if you’re worried about children seeing the yell...
Feb 27, 2018 · A major part of what draws kids to McDonald’s — and with them their families — over and over again are the toys in the chain’s Happy Meals.
Nov 20, 2017 · Learn how McDonald’s use psychology to shift buying behaviour and improve customer experience.
The top-ranked paediatric hospital in the country, Children's Hospital of Philadelphia, has a McDonald's outlet. Why shouldn't there be one in Houston?
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Aug 6, 2007 · Fast food branding really does make food more appetising to children. A study has revealed that pre-school kids prefer foods wrapped in McDonalds packaging over the same snacks wrapped in...
