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Sep 26, 2012 · A study shows how fast food chains' logos are enough to light up pleasure centers in children's brains.
- Colin Lecher
Nov 20, 2017 · Learn how McDonald’s use psychology to shift buying behaviour and improve customer experience.
- McDonald’s Is A Cult-Like Restaurant
- It Has A Modern Happy Meal
- It Gives Books to Children in Need
- It Has A Uniform Design
While McDonald’s Grimace has become a cult icon, the company is also guilty of using a risqué marketing strategy. In the early 1970s, the company used the character called “Evil Grimace” to entice kids to steal milkshakes and chase them out of the restaurant. Although the mascot was eventually toned down, Grimace’s shape and pink mouth remain an an...
Although the original Happy Meal is a classic, the chain has revamped the menu with healthier options. These meals are now served with smaller fries and a toy. In addition to the cheeseburger or chicken nugget entree, children can choose a fruit juice drink, yogurt, or milk instead of soda. The addition of the Honest Kids brand of apple juice will ...
Starting this week, children can choose a book instead of a toy in Happy Meals at participating McDonald’s restaurants. The partnership between the fast-food company and nonprofit Reading is Fundamental will result in the giveaway of 100,000 Happy Meal books to children. McDonald’s is also partnering with animal-themed TV adverts and consumer magaz...
The new design for McDonald’s was designed by Waraire Boswell, a famous American graphic designer. The new uniform features black and gray tones and is meant to give employees a confident look. Managers wear shirts and ties and a denim apron. There is no need to wear pants when serving customers. And if you’re worried about children seeing the yell...
Feb 27, 2018 · What McDonald’s has done is teach kids to associate its less-than-ideal meals with fun, which is what matters to them more than the quality of the chicken or beef. That’s why McDonald’s ...
The top-ranked paediatric hospital in the country, Children's Hospital of Philadelphia, has a McDonald's outlet. Why shouldn't there be one in Houston?
Mar 23, 2015 · How McDonald’s is luring kids. MUMMY bloggers spreading the word, teachers selling Happy Meals to kids: this is how McDonald’s has perfected the art of marketing to children.
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Why do kids love McDonald's?
How McDonald's has perfected the art of marketing to children?
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Is McDonald's a good place for kids to eat?
Aug 6, 2007 · Fast food branding really does make food more appetising to children. A study has revealed that pre-school kids prefer foods wrapped in McDonalds packaging over the same snacks wrapped in...
