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  1. www.newyorker.com › how-the-stanley-cup-went-viralHow the Stanley Cup Went Viral - The New Yorker

    Jan 30, 2024 · It sold out in eleven minutes. In November, a woman named Danielle posted a TikTok showing her car after a fire, and a Stanley cup that had survived in the cup holder amid the wreckage. She picked ...

    • Kyle Chayka

  2. www.today.com › food › trendsThe Stanley Cup Craze: The Story Behind the Viral Tumbler - TODAY

    • Stanley’s history. The creator of Stanley, inventor William Stanley, was also responsible for developing the first practical transformer, which means you can thank him for the ability to plug your electronics into your wall sockets.
    • Stanley’s modern rebrand. The viral tides began turning for Stanley in 2019 thanks in part to shopping-focused outlet and Instagram account The Buy Guide.
    • Stanley switches strategy. In 2020, entrepreneur Terence Reilly had just finished a seven-tyear stint at Crocs, where he led the strategy that turned the ugly shoe into a fashion staple.
    • Stanley culture goes mainstream. There are a few factors responsible for Stanley’s extreme virality. First, influencers continue to sing the brand’s praises all over social media, and partnerships with celebrities like country star Lainey Wilson keep the cup in our feeds.

  3. www.buzzfeed.com › alanavalko › stanley-cup-trendThe Stanley Tumbler Craze Explained With History - BuzzFeed

    Jan 12, 2024 · After all, it's not as if the Stanley brand is new — the company's been making its all-steel vacuum flask for over 100 years. And since William Stanley Jr. invented the vacuum-insulated steel ...

    • Buzzfeed Staff
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  4. www.independent.ie › life › food-drinkThe Stanley Cup craze: How the ‘ugly’ over-sized cup went ...

    Apr 21, 2024 · The Stanley cup resurge came at a time one might call The Great Hydration, wherein the average person was told they weren’t drinking enough water. ... (FYI, Owala is the next big thing in water ...

  5. www.cnn.com › 2024/01/10 › styleStanley cup craze, explained: Why do we love these tumblers ...

    Jan 11, 2024 · Stanley’s 40-ounce Quencher cup gained rabid popularity for its candy-like array of colors and its ability to keep beverages hot and cold for long periods of time. Once the cups took off on ...

  6. www.retaildive.com › news › stanley-quencherThe rise of the Stanley tumbler: How a 110-year-old brand ...

    Nov 14, 2023 · The rise of the Stanley cup. Stanley’s Instagram page features its drinkware in a rainbow of colors — from soft pastels to vibrant hues. Some products are even adorned with etched patterns to ...

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  8. www.theringer.com › 2024/1/26 › 24051178Why Did Stanley Water Bottles Suddenly Become a Cultural ...

    Jan 26, 2024 · Thompson: This is a good place to give some history. The Stanley of Stanley water bottles was William Stanley Jr. Born in Brooklyn in 1858, he was a physicist and an inventor. Most of his patents ...