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But Steve Jobs didn’t turn Apple around by himself. Many talented and dedicated people played key roles, and that turnaround first began with an advertising campaign called “Think different.”
Sep 28, 2017 · Steve Jobs introduced the slogan at Macworld just months after returning to Apple as interim CEO, telling the audience “you always had to be a little different to buy an Apple computer.” He went on to say…
Here are seven ways Jobs taught us to "think different:" Think big: The world needs visionaries who want to make it a better place. Steve Jobs didn't set out to build...
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Most people associate Jobs' success with Apple, but in the early days, Jobs' relationship with Apple proved to be a rocky one. After being fired from the company he founded in 1985, Jobs founded NeXT, a firm that created computers for business and educational needs. While NeXT wasn't particularly successful based on units sold, the company continue...
Jobs' $5 million acquisition of Lucasfilms' Computer Graphic Division in 1986 proved to be a wise investment. The potential he saw in the company—later renamed Pixar—paid off when he sold it to Disney (DIS) in 2006 for $7.4 billion. Before the mid-1990s, Disney was the gold standard of full-length animated feature films, and it wasn't until the suc...
Jobs’ development of new product lineswhile at the helm of Apple continues to impact countless individuals and has created enormous success for the company.
As seen at NeXT, Pixar, and Apple, Jobs had a visible role in the success of products and companies. However, behind the scenes, Jobs was known by a select few as a philanthropist. While his philanthropic efforts were rarely made public, many have attested to Jobs' charitable nature. Jobs donated over $50 million to Stanford hospitals through Apple...
Not only are Apple products considered innovative, but they are also environmentally friendly. Jobs promoted an initiative for environmentally friendly products during his time as CEO. Apple utilizes eco-conscious materials such as recycled aluminum, plastics, and papers in its products to conserve global resources. Likewise, all Apple products are...
As the initial creator of upscale, user-friendly technology, Steve Jobs' accomplishments continue to have profound effects today. The competition created from the introduction of the iPod, iPhone, and iPad has revolutionized the technology industry. Consumers have benefited from developments in phones and computing and have a wider array of choices...
Oct 5, 2012 · Think different. Only a true marketer like Jobs could somehow manage to find two words that described his philosophy on life. Those words -- think different -- became the mantra, as well as the...
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Sep 3, 2015 · The secular canonization of Mr. Jobs, the mastermind behind Apple, is the starting point for “ Steve Jobs: The Man in the Machine ,” Alex Gibney’s trenchant new documentary, which asks with...
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Oct 6, 2011 · Steven P. Jobs leveraged technology to improve and transform the way in which we work and play. He made business sexy. His contributions to the human condition are inestimable.
