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1. www.today.com › food › trendsKraft Macaroni and Cheese Is Changing Its Name - TODAY

   www.today.com › food › trends

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   Jun 22, 2022 · Kraft Macaroni and Cheese is shortening its name to Kraft Mac & Cheese after 85 years, the company announced Wednesday. A rebranding trend continues.

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3. www.dailydot.com › news › kraft-mac-and-cheeseWhat’s Going on With Kraft Mac & Cheese? - The Daily Dot

   www.dailydot.com › news › kraft-mac-and-cheese

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   Jun 12, 2024 · In a viral video, a Kraft customer of over 20 years questions why the Mac & Cheese has suddenly undergone a strange change. She's not alone.

4. www.youtube.com › watchWhat did Kraft macaroni and cheese change its name to? - YouTube

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   Kraft Macaroni and Cheese gets a Canadian Twist! 🇨🇦 Discover the surprising name change that has got Canada buzzing! 🌟 Kraft Macaroni and C... 🧀 Say Cheese!

5. www.mashed.com › 904788The Real Reason Kraft Macaroni And Cheese Changed Its Name

   www.mashed.com › 904788

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   Jun 23, 2022 · Kraft Macaroni and Cheese is taking a subtle route in its rebrand, as the product line will now be known as Kraft Mac & Cheese. This small, but impactful change, "is meant to reflect the way fans organically talk about the brand," per a company press release.

   • Author: Alia Hoyt

6. news.kraftheinzcompany.com › press-releasesKraft Macaroni and Cheese Is Changing Its Name and Iconic ...

   news.kraftheinzcompany.com › press-releases

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   Jun 22, 2022 · Today, Kraft Mac & Cheese is unveiling a new brand identity that includes an updated logo, noodle smile and even a new name that redefines Kraft Mac & Cheese as feel-good food for everyone. KRAFT MACARONI AND CHEESE IS CHANGING ITS NAME AND ICONIC BLUE BOX INTRODUCING...

7. www.cnn.com › 2022/06/22 › business-foodKraft Macaroni and Cheese is changing its name | CNN Business

   www.cnn.com › 2022/06/22 › business-food

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   Jun 22, 2022 · Kraft said the new name and box are part of an effort to rebrand its mac & cheese as “comfort food.” That distinction helps it differentiate from healthier products eating up shelf space.

8. People also ask

   Why is Kraft Mac & Cheese changing its name?

   • Here's why it's a big deal Kraft Macaroni and Cheese is changing its name after 85 years. The household staple is now called Kraft Mac & Cheese, which is “meant to reflect the way fans organically talk about the brand,” the company announced Wednesday. Packaging featuring the new name will hit shelves in August.

   Kraft Macaroni and Cheese is changing its name | CNN Business

   www.cnn.com/2022/06/22/business-food/kraft-mac-and-cheese-name/index.html

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   Why is Kraft Mac & Cheese so popular?

   • Kraft Mac & Cheese CHICAGO-- (BUSINESS WIRE)-- For 85 years, Kraft Mac & Cheese has been America’s original and favorite comfort food. With over a million boxes sold every day, the cheesy bowls of deliciousness haven’t just filled America’s bellies; they’ve played an iconic role in every stage of people’s lives.

   The Kraft Heinz Company - Kraft Macaroni and Cheese Is Changing Its

   news.kraftheinzcompany.com/press-releases-details/2022/Kraft-Macaroni-and-Cheese-Is-Changing-Its-Name-and-Iconic-Blue-Box-Introducing...-Kraft-Mac--Cheese/default.aspx

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   What is the difference between Kraft & goodles?

   • That distinction helps it differentiate from healthier products eating up shelf space. Goodles, for example, is a Gal Gadot-backed startup that sells boxed macaroni and cheese with more protein and fiber at a higher price. Banza and Annie’s also make similar products that market themselves as more wholesome than Kraft’s version.

   Kraft Macaroni and Cheese is changing its name | CNN Business

   www.cnn.com/2022/06/22/business-food/kraft-mac-and-cheese-name/index.html

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   Why did Kraft raise prices?

   • Strong demand, supply constraints and uncertainty increased input costs for Kraft, the company said in a letter to suppliers, adding that the “upward trend in packaging, transportation, ingredients and labor costs persists, reaching levels not seen in decades.” Those higher costs led to the company’s decision to raise prices.

   Kraft Macaroni and Cheese is changing its name | CNN Business

   www.cnn.com/2022/06/22/business-food/kraft-mac-and-cheese-name/index.html

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9. ir.kraftheinzcompany.com › news-releases › newsKraft Macaroni and Cheese Is Changing Its Name and Iconic ...

   ir.kraftheinzcompany.com › news-releases › news

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   Jun 22, 2022 · Today, Kraft Mac & Cheese is unveiling a new brand identity that includes an updated logo, noodle smile and even a new name that redefines Kraft Mac & Cheese as feel-good food for everyone. This press release features multimedia.