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Jun 23, 2022 · Kraft Macaroni and Cheese is taking a subtle route in its rebrand, as the product line will now be known as Kraft Mac & Cheese. This small, but impactful change, "is meant to reflect the way fans organically talk about the brand," per a company press release.
- Alia Hoyt
Jun 22, 2022 · kraft macaroni and cheese is changing its name and iconic blue box introducing... KRAFT MAC & CHEESE (Photo: Business Wire) The new look updates all aspects of the brand identity: the name, the logo, brand colors, typography, photography, iconography, and packaging.
Jun 12, 2024 · In a viral video, a Kraft customer of over 20 years questions why the Mac & Cheese has suddenly undergone a strange change. She's not alone.
Jun 22, 2022 · Kraft Macaroni and Cheese is shortening its name to Kraft Mac & Cheese after 85 years, the company announced Wednesday. A rebranding trend continues.
Jun 23, 2022 · Kraft Heinz says it decided to change the name of its beloved product to better reflect how “fans organically talk about the brand.” Additionally, the company has decided to trade in the blue...
- Jennifer Farrington
Jun 22, 2022 · Here's why it's a big deal. Kraft Macaroni and Cheese is changing its name after 85 years. The household staple is now called Kraft Mac & Cheese, which is “meant to reflect the way fans ...
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Jun 22, 2022 · The Kraft Heinz Company has announced that its iconic Kraft Macaroni & Cheese will be making a few changes to its name, logo, and signature packaging.