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Jun 22, 2022 · Kraft Foods announced Wednesday it is shortening the name to “Kraft Mac & Cheese.” Why? “The change from ‘macaroni and cheese’ to ‘mac & cheese,’ is meant to reflect the way fans...
Jun 23, 2022 · Kraft Macaroni and Cheese is taking a subtle route in its rebrand, as the product line will now be known as Kraft Mac & Cheese. This small, but impactful change, "is meant to reflect the way fans organically talk about the brand," per a company press release.
- Alia Hoyt
Jun 22, 2022 · Kraft Foods is shortening the name of its Kraft Macaroni and Cheese in a new revamp of the product, the brand announced Wednesday. By removing a few letters, the 85-year-old boxed macaroni and ...
Jun 22, 2022 · Kraft said the new name and box are part of an effort to rebrand its mac & cheese as “comfort food.” That distinction helps it differentiate from healthier products eating up shelf space.
Jun 23, 2022 · Kraft Macaroni and Cheese is changing its name after 85 years, KraftHeinz, announced. The iconic blue boxes and bowls will now read Kraft Mac & Cheese, and the logo will be updated.
- caitlin.okane@paramount.com
- Caitlin O'Kane
- 4 min
Jun 22, 2022 · Today, Kraft Mac & Cheese is unveiling a new brand identity that includes an updated logo, noodle smile and even a new name that redefines Kraft Mac & Cheese as feel-good food for everyone. This press release features multimedia.
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Jun 23, 2022 · The iconic Kraft Macaroni and Cheese comfort food is getting an update to its name, packaging, and logo. Here's when it hits store shelves.