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Jun 23, 2022 · Kraft Macaroni and Cheese is taking a subtle route in its rebrand, as the product line will now be known as Kraft Mac & Cheese. This small, but impactful change, "is meant to reflect the way fans organically talk about the brand," per a company press release.
- Alia Hoyt
Jun 22, 2022 · Kraft Macaroni and Cheese is shortening its name to Kraft Mac & Cheese after 85 years, the company announced Wednesday. A rebranding trend continues.
Jun 23, 2022 · Kraft Macaroni and Cheese is changing its name after 85 years, KraftHeinz, announced. The iconic blue boxes and bowls will now read Kraft Mac & Cheese, and the logo will be updated.
- caitlin.okane@paramount.com
- 4 min
Jun 22, 2022 · Kraft Macaroni and Cheese, a kitchen household staple for 85 years, is getting a name change. Kraft Foods announced Wednesday it is shortening the name to “Kraft Mac & Cheese.” Why?
Jun 23, 2022 · The iconic Kraft Macaroni and Cheese comfort food is getting an update to its name, packaging, and logo. Here's when it hits store shelves.
- Jennifer Farrington
Jun 22, 2022 · According to an official press release, Kraft’s “macaroni and cheese” will be changed to “mac & cheese,” in order to “reflect the way [that] fans organically talk about the brand”.
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Jun 22, 2022 · Today, Kraft Mac Cheese is unveiling a new brand identity that includes an updated logo, noodle smile and even a new name that redefines Kraft Mac Cheese as feel-good food for everyone. KRAFT MACARONI AND CHEESE IS CHANGING ITS NAME AND ICONIC BLUE BOX INTRODUCING...