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Jun 23, 2022 · Kraft Macaroni and Cheese is taking a subtle route in its rebrand, as the product line will now be known as Kraft Mac & Cheese. This small, but impactful change, "is meant to reflect the way fans organically talk about the brand," per a company press release.
- Alia Hoyt
Jun 22, 2022 · Kraft said the new name and box are part of an effort to rebrand its mac & cheese as “comfort food.” That distinction helps it differentiate from healthier products eating up shelf space.
Jun 22, 2022 · Kraft has just announced that it is changing the name as well as the look — logo, brand colors, typography, photography, iconography and packaging — of its iconic boxed macaroni and cheese as...
Jun 23, 2022 · The iconic Kraft Macaroni and Cheese comfort food is getting an update to its name, packaging, and logo, according to a Kraft Heinz press release. Inspired by “comfort cravers,” the company ...
- Jennifer Farrington
Jun 22, 2022 · The Kraft Heinz Company has announced that its iconic Kraft Macaroni & Cheese will be making a few changes to its name, logo, and signature packaging.
Jun 22, 2022 · Today, Kraft Mac & Cheese is unveiling a new brand identity that includes an updated logo, noodle smile and even a new name that redefines Kraft Mac & Cheese as feel-good food for everyone. KRAFT MACARONI AND CHEESE IS CHANGING ITS NAME AND ICONIC BLUE BOX INTRODUCING...
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Jun 22, 2022 · Kraft Foods is shortening the name of its Kraft Macaroni and Cheese in a new revamp of the product, the brand announced Wednesday. By removing a few letters, the 85-year-old boxed macaroni and ...