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1. www.mashed.com › 904788The Real Reason Kraft Macaroni And Cheese Changed Its Name

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   Jun 23, 2022 · Kraft Macaroni and Cheese is taking a subtle route in its rebrand, as the product line will now be known as Kraft Mac & Cheese. This small, but impactful change, "is meant to reflect the way fans organically talk about the brand," per a company press release.

   • Author: Alia Hoyt

2. www.cnn.com › 2022/06/22 › business-foodKraft Macaroni and Cheese is changing its name | CNN Business

   www.cnn.com › 2022/06/22 › business-food

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   Jun 22, 2022 · Kraft said the new name and box are part of an effort to rebrand its mac & cheese as “comfort food.” That distinction helps it differentiate from healthier products eating up shelf space.

3. www.foodnetwork.com › fn-dish › newsWhat Is Kraft Mac & Cheese's New Name? - Food Network

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   Jun 22, 2022 · Kraft has just announced that it is changing the name as well as the look — logo, brand colors, typography, photography, iconography and packaging — of its iconic boxed macaroni and cheese as...

4. marketrealist.com › p › why-is-kraft-changing-nameKraft Macaroni and Cheese is Getting a Name Change

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   Jun 23, 2022 · The iconic Kraft Macaroni and Cheese comfort food is getting an update to its name, packaging, and logo, according to a Kraft Heinz press release. Inspired by “comfort cravers,” the company ...

   • Author: Jennifer Farrington

5. www.independent.co.uk › life-style › kraft-macaroniKraft Macaroni & Cheese is changing its name and blue box

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   Jun 22, 2022 · The Kraft Heinz Company has announced that its iconic Kraft Macaroni & Cheese will be making a few changes to its name, logo, and signature packaging.

6. news.kraftheinzcompany.com › press-releasesKraft Macaroni and Cheese Is Changing Its Name and Iconic ...

   news.kraftheinzcompany.com › press-releases

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   Jun 22, 2022 · Today, Kraft Mac & Cheese is unveiling a new brand identity that includes an updated logo, noodle smile and even a new name that redefines Kraft Mac & Cheese as feel-good food for everyone. KRAFT MACARONI AND CHEESE IS CHANGING ITS NAME AND ICONIC BLUE BOX INTRODUCING...

7. People also ask

   Is Kraft Macaroni & Cheese changing its name?

   • The Kraft Heinz Company has announced that its iconic Kraft Macaroni & Cheese will be making a few changes to its name, logo, and signature packaging. According to an official press release, Kraft’s “macaroni and cheese” will be changed to “mac & cheese,” in order to “reflect the way [that] fans organically talk about the brand”.

   Kraft Macaroni & Cheese is changing its name and blue box

   www.independent.co.uk/life-style/kraft-macaroni-and-cheese-name-box-changes-b2107264.html

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   Why is Kraft rebranding its Mac & Cheese?

   • Its new look. Kraft said the new name and box are part of an effort to rebrand its mac & cheese as “comfort food.” That distinction helps it differentiate from healthier products eating up shelf space. Goodles, for example, is a Gal Gadot-backed startup that sells boxed macaroni and cheese with more protein and fiber at a higher price.

   Kraft Macaroni and Cheese is changing its name | CNN Business

   www.cnn.com/2022/06/22/business-food/kraft-mac-and-cheese-name/index.html

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   Why did Kraft Heinz change its name?

   • Kraft Heinz says it decided to change the name of its beloved product to better reflect how “fans organically talk about the brand.” Additionally, the company has decided to trade in the blue box that features various hues of blue for a box that features just one single shade of blue.

   Kraft Macaroni and Cheese is Getting a Name Change

   marketrealist.com/p/why-is-kraft-changing-name/

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   Why is Kraft Mac & Cheese so popular?

   • Kraft Mac & Cheese CHICAGO-- (BUSINESS WIRE)-- For 85 years, Kraft Mac & Cheese has been America’s original and favorite comfort food. With over a million boxes sold every day, the cheesy bowls of deliciousness haven’t just filled America’s bellies; they’ve played an iconic role in every stage of people’s lives.

   The Kraft Heinz Company - Kraft Macaroni and Cheese Is Changing Its

   news.kraftheinzcompany.com/press-releases-details/2022/Kraft-Macaroni-and-Cheese-Is-Changing-Its-Name-and-Iconic-Blue-Box-Introducing...-Kraft-Mac--Cheese/default.aspx

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8. www.today.com › food › trendsKraft Macaroni and Cheese Is Changing Its Name - TODAY

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   Jun 22, 2022 · Kraft Foods is shortening the name of its Kraft Macaroni and Cheese in a new revamp of the product, the brand announced Wednesday. By removing a few letters, the 85-year-old boxed macaroni and ...