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  1. Oct 28, 2021 · Mark Zuckerberg explains Facebook’s new company name, new focus on the metaverse, and the goals of its big rebrand.

    • Alex Heath
  2. Oct 29, 2021 · Facebook has rebranded itself as Meta in an attempt to own the metaverse, a concept for a 3D version of the internet that a number of companies are working on. By Chris Stokel-Walker. 29...

    • Contributor
  3. Oct 29, 2021 · A metaverse strategy, if it worked, could finally get Facebook out from under Apple’s and Google’s thumbs by steering users to Facebook-owned platforms like Oculus, where it doesn’t need to...

  4. Oct 28, 2021 · Facebook boss Mark Zuckerberg announced the new name as he unveiled plans to build a "metaverse" - an online world where people can game, work and communicate in a virtual environment, often...

    • What Is Meta?
    • Why Did Facebook Change Its Name to Meta?
    • Do You Think It Was A Good Decision to Rebrand as Meta?
    • Have Other Big Brands Ever Done This before?

    A founders letterwas sent out on 28 October when the rebranding was announced, with a focus on the idea that the company want to be known for more than the Facebook service. “Right now our brand is so tightly linked to one product that it can’t possibly represent everything we’re doing today, let alone in the future. Over time, I hope we are seen a...

    Kyla Lam, research analyst for ARVR/Wearables at IDC, told Trusted Reviews, while the letter makes sense it was also undeniably a reaction to whistleblower Frances Haugen’s ongoing testimonies against the firm. “I think there are several reasons why Facebook renamed itself as Meta. First, facing numerous allegations on privacy and safety, Facebook ...

    Tammy Parker, principal analyst at GlobalData, told Trusted Reviews while the move may not allay concerns about its security, the name could help Facebook grow. “Renaming Facebook as Meta Platforms, or Meta for short, is a positive and forward-looking move for the company as it puts the focus on the evolving metaverse concept of virtual communities...

    Parker told Trusted Reviews Facebook’s rebrand mirrors a similar move by Google in 2015. “This situation is much like Google renaming itself Alphabet in 2015 and making the Google operation into an Alphabet subsidiary, signalling to investors, advertisers and users that the overall company would be exploring new markets and revenue opportunities,” ...

  5. Jan 24, 2022 · Mark Zuckerberg, founder of Facebook/Meta, has linked the new brand name to his strategic plan to create a metaverse — a virtual world in which consumers spend increasing parts of their lives, based on AI and virtual reality (VR) technology. This is an important new phase in the digital world.

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  7. Oct 29, 2021 · 7m. As Facebook goes 'Meta', we ask what is a metaverse? The name change is to bring the company's "apps and technologies under one new company brand", it said in a statement. Since Facebook launched in 2004, the company has purchased social media apps Instagram and WhatsApp.

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