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1. • • The more differentiated a song’s lyrics are from its genre, the more popular that song is. So, for example, when an R&B song uses less “Street Cred” as a lyrical topic, it tends to be more popular. The research shows that a 16% increase in lyrical differentiation corresponds to a one-position improvement in chart ranking.
     medium.com/the-red-fish/the-surprising-and-scientific-reason-why-songs-become-popular-587da42fdb66

     The Surprising and Scientific Reason Why Songs Become Popular

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   Why are some songs more popular than others?

   • Wharton’s Jonah Berger talks about his new research on why some songs are more popular than others. Songs stick in our heads for all sorts of reasons, but new research finds that listeners love tunes more when one particular word is included in the lyrics.

   What Makes Songs Popular? It’s All About ‘You’

   knowledge.wharton.upenn.edu/podcast/knowledge-at-wharton-podcast/what-makes-songs-popular-its-all-about-you/

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   How did YouTube become the most popular music streaming site?

   • By sounding like the world itself. Here’s when we’ll know the future came and went: Nostalgic songs about listening to the radio will be long dead, and in their place, romantics will sing about the sublime pleasures of listening to music on YouTube.

   How did YouTube become the most popular music streaming site? By

   www.washingtonpost.com/lifestyle/style/how-did-youtube-become-the-most-popular-music-streaming-site-by-sounding-like-the-world-itself/2019/07/30/f7428388-afdd-11e9-8e77-03b30bc29f64_story.html

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   Why do people watch music on YouTube?

   • But we also found that nostalgia plays a role. Of the people who watch music on YouTube, 68% do so when they’re feeling nostalgic. 4 And of course, visuals can pull on heartstrings more than music alone. “They say a picture is worth a thousand words, and a video is worth an infinite amount of words.”

   Why music content on YouTube is about more than music videos - Think

   www.thinkwithgoogle.com/marketing-strategies/video/music-videos/

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   Why are songs so successful?

   • There are hundreds of reasons why songs are successful. As I mentioned, we tried to control for various things, like a certain artist might be liked more, certain genres might be more or less popular, and more radio airplay is going to help songs be successful. We did that in the field, but then we also did some experiments.

   What Makes Songs Popular? It’s All About ‘You’

   knowledge.wharton.upenn.edu/podcast/knowledge-at-wharton-podcast/what-makes-songs-popular-its-all-about-you/

   See all results for this question

   Should you listen to music on YouTube?

   • Yet for today’s consumers, listening is not enough. People’s passion for music is fueled by video, and it is coming to life on YouTube in ways you might not expect. Beyond music videos, fans are watching everything from dance choreography to band interviews.

   Why music content on YouTube is about more than music videos - Think

   www.thinkwithgoogle.com/marketing-strategies/video/music-videos/

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   How often do young people watch music on YouTube?

   • It’s not just young people. YouTube music fans span all generations While teens certainly love watching music content on YouTube, audiences you might not expect are tuning in as well: 60% of Americans aged 35 to 54 and 29% of Americans aged 55 and up say they visit YouTube for music-related content at least once a week. 3

   Why music content on YouTube is about more than music videos - Think

   www.thinkwithgoogle.com/marketing-strategies/video/music-videos/

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3. knowledge.wharton.upenn.edu › podcast › knowledge-atWhat Makes Songs Popular? It’s All About ‘You’

   knowledge.wharton.upenn.edu › podcast › knowledge-at

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   Wharton’s Jonah Berger talks about his new research on why some songs are more popular than others. Songs stick in our heads for all sorts of reasons, but new research finds that listeners love tunes more when one particular word is included in the lyrics.

4. medium.com › the-red-fish › the-surprising-andThe Surprising and Scientific Reason Why Songs Become Popular

   medium.com › the-red-fish › the-surprising-and

   Sep 25, 2018 · In a recent research paper, he tries to identify the important factors that make a song popular. The experiment is brilliant yet simple. The Method (simplified): They chose 1,879 unique songs.

5. Videos

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     Global Most Viewed Songs of All Time on Youtube (Top 20)

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6. www.thinkwithgoogle.com › video › music-videosWhy music content on YouTube is about more than music videos ...

   www.thinkwithgoogle.com › video › music-videos

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   When MTV burst onto the airwaves, it showed how powerful it can be to pair visuals with music. That’s still the case today, and official music videos are among the most popular content on YouTube. But music on the platform is about so much more than that.

7. www.psychologytoday.com › us › blogWhy Do Some Songs Become Popular? - Psychology Today

   www.psychologytoday.com › us › blog

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   Jun 7, 2018 · Why do some cultural products become wildly popular while others fall short? Researchers Jonah Berger and Grant Packard investigate in a paper published in the journal Psychological Science...

   • Author: Arash Emamzadeh

8. www.washingtonpost.com › lifestyle › styleHow did YouTube become the most popular music streaming site ...

   www.washingtonpost.com › lifestyle › style

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   Jul 30, 2019 · The suggestions made by “Up Next” are responsible for more than 70 percent of the time users spend on the site — a fact that appeared in a recent New York Times story about how white ...

9. thethirdself.com › 2018/06/25 › what-makes-music-popularWhat Makes Music Popular? - The Third Self

   thethirdself.com › 2018/06/25 › what-makes-music-popular

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   Jun 25, 2018 · We found that, on average, the more different a song was from its genre, the more atypical a country song was for country music, the more successful it was on the Billboard chart, the higher ranked it was.

10. thepsychfiles.com › 2014 › 10What Makes Some Songs Popular? | The Psych Files

    thepsychfiles.com › 2014 › 10

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    Oct 28, 2014 · We'll listen to excerpts from Leonard Cohen's song Hallelujah, as well as Noisestorm's Ignite, Adele's Someone Like You, the Enterprise Theme from Star Trek, and even two pieces of music from the motion picture Koyaanisqatsi to figure out why these are popular songs.