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- Although most don’t remember 9/11, this generation grew up in its aftermath, felt the effects of the 2008 recession, and are now the first kids to navigate social media, which, as the Black Lives Matter movement and ongoing protests against police brutality have shown, is an activism force of its own.
apnews.com/article/climate-race-and-ethnicity-shootings-climate-change-school-violence-01673bd21da246ce942d1e98a08fc96fMeet Gen Z activists: Called to action in an unsettled world
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Aug 8, 2022 · Gen Z activists and their older peers are united in their concern over the same issues – climate destruction, gender equality, LGBTQ+ rights – but their voices appear louder and more urgent...
- Megan Carnegie
15 hours ago · Gathering at a rooftop venue in Williamsburg, Brooklyn, in late October, a group of Gen Z influencers and activists hosted ZCON, a two-day meeting that aims to “channel Gen Z values into action ...
Jul 20, 2020 · In a 2019 report, Irregular Labs found that nearly three-quarters of the generation believes that being politically and socially engaged is very important to their identity, and for...
- li.cohen@paramount.com
- 3 min
- Senior Social Media Producer
- Student Life
- Safety
- The Environment
- Representation and Inclusivity
- Health and Wellbeing
The student experience is a massive part of many young people’s lives, and with that comes a number of issues in relation to their education and overall student experience. In our special edition of our Youth Trends Report, in which we focus on Student Life, our insights revealed that the number one issue for students was the affordability and acce...
The safety of students and young people is at an all-time threat, and with an increase inspiking rates and a shortage of Ubers and night tubes, it’s no wonder that young people are crying out for support and reassurance, so much so that young people have taken matters into their own hands and are forming support networks as a way of aiming to guara...
According to a survey by Bath University, 45% of young people said that their feelings about the climate crisis affect their daily lives, and 56% think humanity is ‘doomed’. It’s no surprise that this generation is so concerned about protecting the planet due to accessibility of information and circulating statistics, and with many brands facing ac...
We all know that Gen Z is the most diverse generation yet, and they demand (and deserve) to see this represented in everything that they consume, including the brands they love and the campaigns they see. Eleshea, who spoke on our VXB+ Youth Trends panel, says that one of the most important things we can do is to “[improve] access for spaces to min...
Gen Z is determined to make their mental and physical health a priority. From drinking less (according to our insights, 29% of students never go to a pub or nightclub and only 8% go several times a week) to getting up early in order to have a productive day (check out the #thatgirl trend on TikTok), this generation really cares about their wellbein...
May 26, 2021 · The Biden administration signaled a focus on climate change since taking office, calling it a profound crisis. The new Center survey finds majorities of Americans support a number of proposals to address climate change, including three specific elements in Biden’s infrastructure plan.
- Reem Nadeem
Jan 3, 2022 · Generation Z – also known as Gen Z, iGen or postmillennial – are a highly collaborative cohort that cares deeply about others and have a pragmatic attitude about how to address a set of inherited issues like climate change, according to research by Roberta Katz, a senior research scholar at Stanford’s Center for Advanced Study in the Behavioral ...
Sep 29, 2020 · About 70% of young people in Gen Z want an activist government, according to a study conducted by the Pew Research Center. Two thirds of this generation say Black people are treated less fairly than white people, as compared to about half of baby boomers and Generation X. Gen Z is also more progressive than previous generations in their views ...
