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   Why are Gen Z activists so important?

   • An audience at their fingertips Gen Z activists and their older peers are united in their concern over the same issues – climate destruction, gender equality, LGBTQ+ rights – but their voices appear louder and more urgent because they have more ways to source inspiration, disseminate information and mobilise.

   Gen Z: How young people are changing activism - BBC

   www.bbc.com/worklife/article/20220803-gen-z-how-young-people-are-changing-activism

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   Do Gen Z young people want an activist government?

   • About 70% of young people in Gen Z want an activist government, according to a study conducted by the Pew Research Center.

   Meet Gen Z activists: Called to action in an unsettled world

   apnews.com/article/climate-race-and-ethnicity-shootings-climate-change-school-violence-01673bd21da246ce942d1e98a08fc96f

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   What makes Gen Z different from other young activists?

   • Gen Z is the latest chapter in the decades-long encyclopaedia of young activists, however this cohort appear to communicate, mobilise and rally support in a way that sets them apart from the generations before them. Raised against the backdrop of the Great Recession of 2008, Gen Z has experienced a unique set of hurdles.

   Gen Z: How young people are changing activism - BBC

   www.bbc.com/worklife/article/20220803-gen-z-how-young-people-are-changing-activism

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   Why is Gen Z so passionate about change?

   • Equally, research shows that Gen Z’s passion for change is revitalising the generations above them too, with the trickle-up effect hard to ignore. Globally, 52% of people of all generations believe teenagers and college-aged people influence how we create change.

   Gen Z: How young people are changing activism - BBC

   www.bbc.com/worklife/article/20220803-gen-z-how-young-people-are-changing-activism

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   Why is Generation Z so powerful?

   • The power of Generation Z has not gone unnoticed by other generations. Martin Luther King III, who is 62, told CBS News that the group has managed to take decades of activism that happened before them — such as the civil rights work of his dad, Dr. Martin Luther King Jr. — and make people engage with it in new and unique ways.

   From TikTok to Black Lives Matter, how Gen Z is revolutionizing

   www.cbsnews.com/news/from-tiktok-to-black-lives-matter-how-gen-z-is-revolutionizing-activism/

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   Why do we focus our research on Generation Z?

   • The pursuit of focusing the research on Generation Z was founded upon the discussed ideal that this generational group are the most digitally connected and liberated consumers with strong values of radical thinking of social change to reverse the systemic prejudice allowed by our predecessors ( Fromm and Read, 2018 ).

   Passive or active? Generation Z and the social marketing of Black Lives

   socialinnovation.blog.jbs.cam.ac.uk/2021/08/18/passive-or-active-generation-z-and-the-social-marketing-of-black-lives-matter/

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2. www.bbc.com › worklife › articleGen Z: How young people are changing activism - BBC

   www.bbc.com › worklife › article

   Aug 8, 2022 · Gen Z activists and their older peers are united in their concern over the same issues – climate destruction, gender equality, LGBTQ+ rights – but their voices appear louder and more urgent...

   • Author: Megan Carnegie

3. www.cbsnews.com › news › from-tiktok-to-black-livesFrom TikTok to Black Lives Matter, how Gen Z is ... - CBS News

   www.cbsnews.com › news › from-tiktok-to-black-lives

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   Jul 20, 2020 · But with platforms like Snapchat, Instagram, Twitter and TikTok, Generation Z — defined by Pew Research as those born after 1996 — has been able to use the digital world they were born into to...

   • Email: li.cohen@paramount.com
   • Video Duration: 3 min

   • Occupation: Senior Social Media Producer

4. Videos

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     How Generation Z Will Change The World According To Experts | TIME

     23 Apr 2018

     946K views

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     Gen Z activist on the "political revolution" to fight climate change

     27 Oct 2020

     2.5K views

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     theinfluenceagency.com

     11 Gen Z Influencers Who Are Changing World Using Social Media | TIA

     12 Aug 2021

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5. time.com › 7171431 › what-gen-z-climate-activistsWhat Gen Z Climate Activists Are Prioritizing For 2025 | TIME

   time.com › 7171431 › what-gen-z-climate-activists

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   17 hours ago · Gathering at a rooftop venue in Williamsburg, Brooklyn, in late October, a group of Gen Z influencers and activists hosted ZCON, a two-day meeting that aims to “channel Gen Z values into action ...

6. www.pewresearch.org › science › 2021/05/26Gen Z, Millennials Stand Out for Climate Change Activism ...

   www.pewresearch.org › science › 2021/05/26

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   May 26, 2021 · Majorities of Black (68%) and Hispanic (55%) adults prioritize help for lower-income communities when considering climate policy proposals. A smaller share of White adults (38%) say helping lower-income areas is a very important consideration to them in climate proposals.

   • Author: Reem Nadeem

7. news.stanford.edu › stories › 2022What to know about Gen Z | Stanford Report

   news.stanford.edu › stories › 2022

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   Jan 3, 2022 · Generation Z – also known as Gen Z, iGen or postmillennial – are a highly collaborative cohort that cares deeply about others and have a pragmatic attitude about how to address a set of inherited issues like climate change, according to research by Roberta Katz, a senior research scholar at Stanford’s Center for Advanced Study in the Behavioral ...

8. socialinnovation.blog.jbs.cam.ac.uk › 2021/08/18Passive or active? Generation Z and the social marketing of ...

   socialinnovation.blog.jbs.cam.ac.uk › 2021/08/18

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   Aug 18, 2021 · Generation Z and scaling social movements. At the age of 22, I belong to Generation Z, defined as individuals born from 1995-2020: we are inherently digitalised in our nature as the ‘digital natives’ who grew up alongside instantaneous social media technology and digital innovations.

9. apnews.com › article › climate-race-and-ethnicityMeet Gen Z activists: Called to action in an unsettled world

   apnews.com › article › climate-race-and-ethnicity

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   Sep 29, 2020 · About 70% of young people in Gen Z want an activist government, according to a study conducted by the Pew Research Center. Two thirds of this generation say Black people are treated less fairly than white people, as compared to about half of baby boomers and Generation X. Gen Z is also more progressive than previous generations in their views ...