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Slazenger was acquired by Dunlop Rubber in 1959. Dunlop was acquired by BTR in 1985. Sports Direct acquired the business in 2004. Frasers Group offers a range of products under the Slazenger label, including equipment for cricket, field hockey, golf, swimming, and tennis, and a clothing line.
Slazenger is one of the longest established sporting brands in the world with almost 150 years of global presence, on playing fields and major sporting arenas across the world, in tennis, cricket, hockey, swimming and golf. In 1902 Slazenger was appointed the official tennis ball supplier for Wimbledon, a partnership that is now in its 113th ...
Ken Rosewall wins both the Australian and French Opens with this Slazenger racket in 1953 and Althea Gibson becomes Slazenger’s first Wimbledon Ladies Champion since the war. In 1959 Slazenger’s Ltd was acquired by Dunlop operating under the International Sports Company (ICS) umbrella.
Feb 6, 2023 · Slazenger is a British sport brand founded in 1881. With over 140 years of history, Slazenger has become a recognized name in the world of sports, particularly in tennis and cricket. The brand´s founder , Jonathan Slazenger, began by selling tennis balls and cricket bats in London.
The company owns numerous intellectual property, including the brands Everlast, Lonsdale, Slazenger and Karrimor. [5] The group also expanded into operating fitness clubs, launching the Everlast Fitness Club chain in 2020.
In 1996 Dunlop Slazenger was acquired by the private equity firm Cinven for £330 million. [5] To save money, Cinven moved production of Dunlop tennis balls from England to the Philippines. Slazenger Golf and Maxfli were sold off to reduce debt.
Apr 14, 2023 · In 1959, Ralph Slazenger Jr. sold the family business to Dunlop Rubber, which was then bought in 1985 by the BTR group. During the 1990s, Slazenger continued to focus on tennis and cricket, but also expanded into other sports such as golf, badminton and squash.
