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As part of the Transaction, BT plc and Warner Bros. Discovery will each enter into distribution agreements with the JV to become the official UK distributor of the JV’s sports channels across both sets of platforms.
May 12, 2022 · BT Group (through its wholly owned subsidiary British Telecommunications plc (" BT plc ")) and Warner Bros. Discovery will enter into distribution agreements with the JV under which they will distribute the combined sports content to new and existing customers on their respective platforms and apps. Key highlights.
Sep 1, 2022 · Warner Bros. Discovery Sports Europe includes the much-loved consumer brands Eurosport, Global Cycling Network (GCN), Global Mountain Bike Network (GMBN), Golf Digest and GOLFTV powered by PGA TOUR, as well sports programming and content on discovery+ and Discovery’s free-to-air TV networks.
Warner Bros. Discovery Sports Europe includes the much-loved consumer brands Eurosport, Global Cycling Network (GCN), Global Mountain Bike Network (GMBN), Golf Digest and GOLFTV powered by PGA TOUR, as well sports programming and content on discovery+ and Discovery’s free-to-air TV networks.
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By Axel Metz
published 12 May 2022
The broadcaster has penned a deal with Warner Bros. Discovery
(Image credit: BT)
Look out, Sky Sports. Telecoms giant BT has agreed a deal with Warner Bros. Discovery to merge its BT Sport platform with Eurosport UK.
Much has been made of the competition between major streaming services like Netflix, Disney Plus and HBO Max in recent years, but the battleground for sports coverage – particularly in Europe – is equally hostile.
Warner Bros. Discovery’s merger with BT Sport appears to be a direct response to US entertainment giant Comcast’s acquisition of Sky and its associated sports platforms nearly three years ago, with both corporations vying to become the dominant European sports broadcaster.
Until now, Comcast and Sky seemed in prime position, but the former’s newfound ownership of UEFA Champions League rights could make the pendulum swing in the other direction.
News of the deal between Warner Bros. Discovery and BT won’t be welcomed by DAZN bosses, either. The US sports streaming service has maintained very public designs on becoming the “Netflix of Sport” for several years, but with the broadcasting rights to most major competitions now snapped up by competitors, there’s very little sporting pie left to acquire.
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May 30, 2022 · The arrangement is due to expire in 2024, meaning HBO’s shows would be free to join a Warner Bros Discovery platform in the UK that would also include Discovery’s programming, Warner...
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May 12, 2022 · BT Group (through its wholly owned subsidiary British Telecommunications plc ("BT plc ")) and Warner Bros. Discovery will enter into distribution agreements with the JV under which they...
