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Wallace Olins CBE (19 December 1930 – 14 April 2014) was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and was the chairman of both.
Apr 25, 2014 · Wally Olins and the characters of design. Angus Montgomery. This article is over 10 years old. Of these, I strongly suggest you read this piece by Wally’s former Wolff Olins colleague Philip Orwell, who went on to co-found Venturethree.
Feb 20, 2014 · ahead of his forthcoming book, we talk to branding guru wally olins about his early influences and how he keeps his ideas fresh.
Apr 16, 2014 · Wally Olins, who has died aged 83, in large measure created branding as a business discipline distinct from marketing, advertising and design. He urged executives to put the name, look and...
It’s been 10 years since we lost Wally Olins, a man whose brilliance shaped all of us. Here’s what the founder of venturethree, Philip Orwell, wrote at the time.
Apr 16, 2014 · Wally Olins was recognised around the world as a branding guru and the man who invented the idea of the corporate identity consulting as a recognised speciality rather than something admen do...
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Apr 1, 2014 · He died on 14 April following a short illness. Olins, described by the Financial Times as ‘the world’s leading practitioner of branding and identity’, co-founded Wolff Olins in 1965 with Michael Wolff.
