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Slazenger (/ ˈ s l æ z ə n dʒ ər /) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). [1] One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street , London. [ 2 ]
Founding and Early Development. Founded in 1881 by Ralph and Albert Slazenger in London, Slazenger quickly established itself as a key player in the sports goods market. Initially focused on manufacturing high-quality tennis balls and cricket bats, the company aimed to meet the growing demand for durable and reliable sports equipment.
In 1960, Slazenger player Neale Fraser won both the US and Wimbledon Finals. 1963 saw the company register their now famous panther logo and develop an extensive clothing line. Jack Nicklaus signs with Slazenger in 1964. In 1966 Slazenger soccer balls were selected for the World Cup.
Mar 1, 2024 · Slazenger has been instrumental in promoting sports and athletes, contributing to the cultural significance of sports fashion. Through our partnerships and sponsorships, we have supported the growth of tennis, golf, and other grass-court sports, making an impact that goes beyond clothing and into the very fabric of sports history.
Feb 6, 2023 · Slazenger is a British sport brand founded in 1881. With over 140 years of history, Slazenger has become a recognized name in the world of sports, particularly in tennis and cricket. The brand´s founder , Jonathan Slazenger, began by selling tennis balls and cricket bats in London. Over time, the brand grew and expanded into other sports ...
About Us. Slazenger is one of the longest established sporting brands in the world with almost 150 years of global presence, on playing fields and major sporting arenas across the world, in tennis, cricket, hockey, swimming and golf. In 1902 Slazenger was appointed the official tennis ball supplier for Wimbledon, a partnership that is now in ...
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Apr 14, 2023 · Slazenger is a British company specialising in sportswear and accessories, founded in 1881 by Ralph and Albert Slazenger in London. The history of Slazenger is closely linked to the history of sport, in particular tennis and cricket. In 1902, it became the official supplier of tennis balls for the Wimbledon tournament for the first time ...
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