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Slazenger (/ ˈ s l æ z ə n dʒ ər /) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). [1] One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street, London. [2]
Mar 1, 2024 · At Slazenger, we’ve crafted a narrative that weaves the practicality of sportswear with the aesthetics of contemporary fashion. It’s a story told through the cut of a tennis sweater and the tailored lines of a sport jacket, pieces that work just as well on the field as they do on the city streets.
Founding and Early Development. Founded in 1881 by Ralph and Albert Slazenger in London, Slazenger quickly established itself as a key player in the sports goods market. Initially focused on manufacturing high-quality tennis balls and cricket bats, the company aimed to meet the growing demand for durable and reliable sports equipment.
Feb 6, 2023 · Slazenger is a British sport brand founded in 1881. With over 140 years of history, Slazenger has become a recognized name in the world of sports, particularly in tennis and cricket. The brand´s founder , Jonathan Slazenger, began by selling tennis balls and cricket bats in London. Over time, the brand grew and expanded into other sports ...
Mar 1, 2024 · Evolving athletic elegance: Slazenger’s fashion journey. The evolution of Slazenger’s athletic apparel is a story of continuous innovation and refined elegance. As fashion trailblazers, we have always been ahead of the curve, anticipating the needs of athletes and delivering solutions that combine form and function in equal measure.
690 products. Our Slazenger clothing range has a wide variety of items for all occasions, including everyday casual wear, golf clothing, tennis clothing, cricket clothing and swimming gear. The Slazenger sportswear collection includes clothes for men, women and kids from tracksuits to tops to polo shirts and sweatshirts.
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Initially as the leading manufacturer of tennis and golf equipment, the brand has expanded into other sports, as well as the clothing and footwear market. Slazenger boasts the world’s longest-running sports sponsorship, partnering with Wimbledon Tennis Championship and supplying the tournament's official balls since 1902.
