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Slazenger (/ ˈ s l æ z ə n dʒ ər /) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). [1] One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street , London. [ 2 ]
In 2004, Sports Direct swooped in and bought Dunlop Slazenger for £40 million, considerably impacting the brand's market presence. Slazenger also entered multiple licensing agreements, selling its golf rights in North America and licensing to Pacific Brands in Australia and New Zealand.
Founding and Early Development. Founded in 1881 by Ralph and Albert Slazenger in London, Slazenger quickly established itself as a key player in the sports goods market. Initially focused on manufacturing high-quality tennis balls and cricket bats, the company aimed to meet the growing demand for durable and reliable sports equipment.
Mar 1, 2024 · It’s this spirit that has allowed Slazenger to transcend the typical, to not just participate but lead in the Sports Fashion Evolution. Blending athleticism with style: slazenger’s fashion evolution. The fusion of Athletic Elegance with modern style isn’t a trend; it’s our heritage. At Slazenger, we’ve crafted a narrative that weaves ...
Mar 1, 2024 · Evolving athletic elegance: Slazenger’s fashion journey. The evolution of Slazenger’s athletic apparel is a story of continuous innovation and refined elegance. As fashion trailblazers, we have always been ahead of the curve, anticipating the needs of athletes and delivering solutions that combine form and function in equal measure.
In 1960, Slazenger player Neale Fraser won both the US and Wimbledon Finals. 1963 saw the company register their now famous panther logo and develop an extensive clothing line. Jack Nicklaus signs with Slazenger in 1964. In 1966 Slazenger soccer balls were selected for the World Cup.
The evolution of Slazenger’s logo and tag designs over the years offers a fascinating glimpse into the brand’s journey. Vintage Slazenger items, whether they feature the intricate, detailed panther logo of the 1970s or the sleek, minimalist design of the 2010s, carry a distinct charm that appeals to collectors and fashion enthusiasts.
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