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  1. Nov 20, 2023 · Alyque Padamsee, the visionary dramatist and the revolutionary adman lives on with his impact on the Indian cultural landscape. The excerpts of “A Double Life” were shared in an article by Scroll.in. On the fifth death anniversary of the legendary figure, here is a voyage into the life of Alyque Padamsee, his time in theatre, his impact on ...

  2. Sep 5, 2024 · The Zeigarnik effect on leaders of today. A creative person himself, Padamsee wanted to encourage other creatives to grow by doing, being fearless, determined, audacious, respectful, multi-tasker, disciplined, Zeigarnik, theatrical, thorough and attentive. But the biggest quality of all was his empathetic nature.

  3. Synopsis. Padamsee is the creative mind behind some of India’s memorable ad campaigns. Even before I started covering the advertising and marketing industry for ET, I had heard the name Alyque Padamsee. It was triggered by repeated viewings of Richard Attenborough ’s Oscar-winning film Gandhi on Independence Day and Republic Day.

  4. Nov 17, 2018 · Credited with over 100 ad campaigns, Padamsee brought to life such iconic characters as Surf Excel’s Lalitaji, the Liril girl, the child and his grandmother in the Hamara Bajaj advertisement, as well as Cherry Charlie, MRF Muscle Man, and the Kamasutra couple. Subscribe to our channels on YouTube, Telegram & WhatsApp. Support Our Journalism.

  5. Jul 6, 2022 · No. He was born to make a difference. Alyque truly believed that people who were in theatre should be in advertising; he felt these professions were interlinked, and I think he was right. Theatre ...

  6. Nov 17, 2018 · Few people forgot meeting Alyque Padamsee who had a role in the late Attenborough’s seminal ‘Gandhi’ film and a senior acv editor recalls some personal memories … By Suman Bhuchar . ONE OF INDIA’S foremost theatre makers and ad gurus, Alyque Padamsee has passed away today aged 90.

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  8. Nov 23, 2018 · Alyque Padamsee was a man who played many roles. The Mumbai icon, who died aged 87 on 17 November, is probably best known internationally for his portrayal of Mohammed Ali Jinnah in Richard Attenborough’s Oscar-winning film Gandhi. He was a visionary of the stage, having acted in and directed over 70 productions, infusing new breath in the ...

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