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Nov 20, 2023 · Alyque Padamsee, the visionary dramatist and the revolutionary adman lives on with his impact on the Indian cultural landscape. The excerpts of “A Double Life” were shared in an article by Scroll.in. On the fifth death anniversary of the legendary figure, here is a voyage into the life of Alyque Padamsee, his time in theatre, his impact on ...
Nov 17, 2018 · Credited with over 100 ad campaigns, Padamsee brought to life such iconic characters as Surf Excel’s Lalitaji, the Liril girl, the child and his grandmother in the Hamara Bajaj advertisement, as well as Cherry Charlie, MRF Muscle Man, and the Kamasutra couple. Subscribe to our channels on YouTube, Telegram & WhatsApp. Support Our Journalism.
Nov 17, 2018 · Synopsis. Padamsee is the creative mind behind some of India’s memorable ad campaigns. Even before I started covering the advertising and marketing industry for ET, I had heard the name Alyque Padamsee. It was triggered by repeated viewings of Richard Attenborough ’s Oscar-winning film Gandhi on Independence Day and Republic Day.
Nov 17, 2018 · Few people forgot meeting Alyque Padamsee who had a role in the late Attenborough’s seminal ‘Gandhi’ film and a senior acv editor recalls some personal memories … By Suman Bhuchar . ONE OF INDIA’S foremost theatre makers and ad gurus, Alyque Padamsee has passed away today aged 90.
- You Are Your Own Brand
- Brand Communication Is A TW O-Way Street
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- Women Are Decision Makers
- Metrosexual Isn’T A Bad Word, Wear It with Swag
- A Product Has A Lifecycle, But Memes Live Forever
- Political Campaigns Are No Different from Brand Campaigns
- Nothing Grabs Eyeballs Like A Bucket of Cold Water
Decades before Instagram, Twitter and Facebook introduced us to the phenomenon called followers, Alyque had a loyal tribe of disciples. An influencer par excellence, his approval or lack of it, changed the destinies of people, brands and companies. His carefully-curated public profile drew media, clients, theatre fans and the general public to him....
Alyque redefined brand communication. He turned a one-way product monologue into a conversation between the brand and its consumer. He used focus groups to listen to what the consumer had to say, and then created a product experience that engaged them and gave them a legitimate reason to interact. The Liril waterfall film was literally that: a Boll...
If you want to know your brand, get to know its consumer. Lalitajee, the astute Surf lady who became the spokesperson for the ’80s Indian housewife, was based on Alyque’s mother. Which is what made her so real and credible. Cut to today, where instant consumer feedback and reviews literally drive digital marketing. A brand is only as successful as ...
Alyque knew what women wanted: they wanted to be heard; to be seen in all the roles they played. To fantasise about frolicking like heroines under waterfalls (Liril); for sex to be more than just a housewifely chore (Kamasutra); to be savvy householders who safeguarded the health and nutrition of their families (Dalda, Complan). But most of all, th...
Hundreds of sheepish Indian men finally found the nerve to quit sneakily using the fairness cream that belonged to the woman in the house. They went out and bought their own Fair & Handsome, after Alyque convinced Emami that was a market waiting to explode. He didn’t just give them a product they were yearning for, he gave them societal acceptance....
We all love memes, those memorable captures that go viral and turn something or someone into an overnight phenomenon. Alyque’s compelling storytelling in his ad films created memes literally every time he raised his creative baton. The 80s and 90s resounded with Lalitajee’s temple tapping, (Bhai sahib, Sirf ki kharidari mein hi samajhdari hai.. , t...
Way before celebrity image consultants or social media managers became a thing, Alyque had been appointed Communication Adviser to then Prime Minister Rajeev Gandhi. He may well have been responsible for introducing the power of branded communication to Indian politics. A staunch supporter of the India Against Corruption movement which later morphe...
We are all unlikely to forget the ice bucket challenge on Facebook. The world watched hundreds of people across the globe dunk themselves with ice water, to raise $115 million dollars towards research for ALS. Who would have imagined the power wielded by a simple bucket of water? Alyque did, years ago, in an Advertising Review presentation. The vid...
Jan 23, 2020 · A Pioneer of Modern Indian Art. While he was still a student in his early 20s, Akbar Padamsee became involved with the Progressive Artists’ Group (PAG) in Bombay, which was formed in 1947 by F.N. Souza, S. H. Raza, and M. F. Husain. Though not a formal member, he was the youngest associate of the PAG and formed lifelong friendships with its ...
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Nov 17, 2018 · 17 Nov 2018, 6:17 am. Ad filmmaker and theatre personality Alyque Padamsee, also known for essaying the role of Mohammad Ali Jinnah in Richard Attenborough’s Oscar-winning film Gandhi, passed ...
