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1. www.gov.uk › marketing-advertising-law › regulationsMarketing and advertising: the law - GOV.UK

   www.gov.uk › marketing-advertising-law › regulations

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   Advertising to businesses is covered by the Business Protection from Misleading Marketing Regulations. As well as being accurate and honest, you must not make misleading comparisons...

2. overture.londonOverture London | Brand and business advisors for the legal World

   overture.london

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   Overture London is a home for legal brand management. With 20+ years of focus, we excel in defining and protecting your firm's identity.

3. www.bpe.co.uk › news-and-events › case-law-spotlightCase Law Spotlight: Comparative advertising and the ...

   www.bpe.co.uk › news-and-events › case-law-spotlight

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   May 21, 2024 · It is defined in The Business Protection from Misleading Marketing Regulations 2008 (the 2008 Regulations) as “advertising which in any way, either explicitly or by implication, identifies a competitor or a product offered by a competitor”.

4. overture.london › peoplePeople - Overture London

   overture.london › people

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   I've worked for law firms for over 12 years, undertaking a wide variety of projects and roles, with a focus on client engagement, communications and business transformation. My experience leading the functions for bids, marketing, PR and digital at a major international law firm for over eight years gave me invaluable insights and the chance to ...

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5. uk.practicallaw.thomsonreuters.com › 9/381/4171Advertising law: an overview - Practical Law

   uk.practicallaw.thomsonreuters.com › 9/381/4171

   Advertising law: an overview. This note provides an overview of the rules, regulators, industry bodies and enforcement relevant to advertising in the UK.

6. overture.london › aboutAbout Us - Overture London

   overture.london › about

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   Overture London has helped launch some of the most successful new legal brands of the past decade. From advice on naming and branding, to creating a web presence to share your story with the world, we can help you design, develop and deliver the law firm you’ve always dreamed of.

7. People also ask

   Who is Overture?

   • I'm a founder of Overture and I advise on identity, reputation and performance across all of Overture’s legal clients, always with a keen eye on tangible results and demonstrable commercial returns. Over the years I’ve worked with a wide range of professional services businesses in an internal and external role - and sometimes both.

   People | Overture London

   overture.london/people/

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   Who decides if advertising codes are broken?

   • The ASA Council is the independent jury that is solely responsible for deciding if the advertising codes have been broken. The ASA Council's decisions are known as rulings, and they are published by the ASA on its website every Wednesday. The advertiser will be told in advance when the decision will be published.

   Advertising regulation in the UK - Pinsent Masons

   www.pinsentmasons.com/out-law/guides/advertisers-guide-advertising-regulation-uk

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   How are advertisements regulated?

   • The content of advertisements is regulated by a combination of legislation and industry self-regulation. The legislation that specifically governs this area is the Consumer Protection from Unfair Trading Regulations 2008 and the Business Protection from Misleading Marketing Regulations 2008.

   Advertising regulation in the UK - Pinsent Masons

   www.pinsentmasons.com/out-law/guides/advertisers-guide-advertising-regulation-uk

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   What happens if a non-broadcast advertiser is uncooperative?

   • Uncooperative non-broadcast marketers could be referred by the ASA to Trading Standards, which could begin court action; while uncooperative broadcast advertisers could be referred by the ASA to Ofcom which has the power to take regulatory action, including imposing a financial penalty.

   Advertising regulation in the UK - Pinsent Masons

   www.pinsentmasons.com/out-law/guides/advertisers-guide-advertising-regulation-uk

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8. www.pinsentmasons.com › out-law › guidesAdvertising regulation in the UK - Pinsent Masons

   www.pinsentmasons.com › out-law › guides

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   Oct 25, 2023 · The CAP Code regulates non-broadcast advertising which includes advertising in press ads; ads online - including ads and claims appearing on social media; claims that appear on companies' own websites; and marketing sent by post or email, or that appears on posters.