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Breitling CEO Georges Kern on re-shaping the brand and the true cost of building in-house calibres. “My wife, on the other hand, was concerned when I told her how much money I was going to invest and wanting to quit my previous job” Words: Justin Hast.
Georges Kern (born 25 January 1965) is a German-Swiss businessman, who has been CEO of Swiss watchmaker Breitling since 2017. He studied Political Science in Strasbourg , France, and graduated in Business Administration from the University of St. Gallen , Switzerland.
May 1, 2024 · To tell us more about this 55-metre tall monument to human achievement, and what it was doing here, Andrew tracked down Georges Kern, CEO of Breitling, and the man who flew it, Piccard, in sunny Geneva.
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Georges describes the new direction as a means of broadening Breitling’s customer base to include its recent fans as well as those who admire its vintage timepieces. “The interesting thing here at Breitling is that we have two totally different communities,” he explains. “We have, on one side, the community that likes the bigger, bulkier pilot watc...
If you look at the brand’s latest promotional concept, its boutiques, its point-of-sale material and its ambassadors – which includes champion surfer Kelly Slater, award-winning actors Charlize Theron and Brad Pitt, and environmentalist and adventurer David de Rothschild – the image is clearly one of a brand that is cool, sporty and relaxed, but el...
While Georges has certainly not revealed any plans for Breitling’s timepieces to go digital, he recognises that “the normal way to do business today is online”. The company is much more active in digital marketing now says the CEO, and Breitling’s ecommerce capabilities have recently launched in China, the US and Europe. “We want to be truly omnich...
Though Georges acknowledges his past successes, they don’t define him. “There are many moments in professional life that you’re proud of. But the problem is you have to start every morning again. So at the end of the day, if you fail, nobody cares about your successes of the past. I’m not a past-driven person, I just look forward.”
Just over a year into his role as the Chief Executive of Breitling, Georges Kern is already making waves. That’s no mean feat in a brand which has prided itself on stoic consistency for well over a century. The veteran watch executive, whose résumé includes a 15-year stint in the top job at IWC Schaffhausen, is looking to shed any outdated ...
Nov 20, 2018 · With a desire to be “more entrepreneurial, to invest”, Georges Kern joined Breitling as CEO and shareholder in September 2017. Breitling’s origins are in Saint-Imier, Switzerland, where it was founded by Léon Breitling, before being acquired by watchmaker and pilot Ernest Schneider in 1979.
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Jun 4, 2024 · Georges Kern, under whose helm the Breitling brand has evolved steeply, tells us about how the brand needed a refresh, the inclusivity of the present-day Breitling, creating recognisable products, their collaborations and what India means to them
